Luhua Xiaomo Umurimo w'Ibanze: Ipaki y'Amavuta y'Sesame na Tiger Pan

Umushinga Luhua Xiaomo Umurimo w'Ibanze: Ipaki y'Amavuta y'Sesame wa Tiger Pan ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2020

Luhua Xiaomo Umurimo w'Ibanze: Ipaki y'Amavuta y'Sesame

na Tiger Pan

Umukiriya: Shandong Luhua Group

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

19,982

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #100810

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Luhua Xiaomo Umurimo w'Ibanze: Ipaki y'Amavuta y'Sesame

Umwandiko w'Igitabo: Luhua Xiaomo ni ipaki yakozwe ku bw'amavuta y'sesame asyawe, amavuta akozwe n'intoki mu bwinshi buke. Icupa ni ishishe ry'ikirahure rifite imiterere y'umuzenguruko utagoramye, rifite umurambararo wa milimetero 50 n'uburebure bwa milimetero 210. Ikarita ifatanye izenguruka ku cupa ku bipimo bya dogere 350 kandi itondekanya nk'ikinyamakuru cy'imyaka ishaje, bikibutsa igihe ibiribwa byapfundikirwaga mu binyamakuru. Inyuguti zishyizwe mu buryo bw'imirongo iri hejuru bugana hasi, mu buryo bw'ibimenyetso by'amaduka ya kera y'Abashinwa. Umwanya muto utapfundikijwe uhinduka ikimenyetso cy'igipimo cy'ibyuma cyerekana ingano y'amavuta ari imbere.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Luhua Xiaomo Umurimo w'Ibanze: Ipaki y'Amavuta y'Sesame ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Luhua Xiaomo Umurimo w'Ibanze: Ipaki y'Amavuta y'Sesame biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Luhua Xiaomo Umurimo w'Ibanze: Ipaki y'Amavuta y'Sesame ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Ibipimo n'Ipaki: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Ibibazo Fatizo: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Ikoranabuhanga ryo Guteza Imbere: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Ikibazo cy'Ishusho: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Ubushakashatsi: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Ibyatumye Habaho: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Igihe cy'Umushinga: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Uburyo bw'Imikorere: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Abagize Itsinda: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie