Wen Niang Icupa rya Divayi y'Umuceri w'Umuhondo na Tiger Pan

Umushinga Wen Niang Icupa rya Divayi y'Umuceri w'Umuhondo wa Tiger Pan ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

ZahabuIpaki· 2020

Wen Niang Icupa rya Divayi y'Umuceri w'Umuhondo

na Tiger Pan

Umukiriya: Shenzhen Wanshengtang Industry Co., Ltd

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ipaki

40,991

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #101157

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Wen Niang Icupa rya Divayi y'Umuceri w'Umuhondo

Wen Niang ni ipaki yagenewe divayi y'umuceri w'umuhondo yo mu Bushinwa. Icupa rikozwe mu birahure, mu gihe divayi nyinshi y'umuceri w'umuhondo ipakirwa mu bibumbano. Ubuso bw'ikirahure bwongera ubunyerere n'imiterere y'inyuma. Umusambi ufunguye amababa washushanyijwe mu buryo buhagaze ku rutugu rw'icupa kandi utwikira hejuru ya dogere 320 z'ubuso. Umusambi ufite umwanya wo hejuru mu muco w'iburasirazuba, aho ugereranya ubudahemuka, ubwiza, ubuzima bwiza no kubaho igihe kirekire. Icupa rifite umurambararo wa milimetero 90 n'uburebure bwa milimetero 260. Ishusho igezweho igamije gukurura abaguzi bakiri bato.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Wen Niang Icupa rya Divayi y'Umuceri w'Umuhondo ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Wen Niang Icupa rya Divayi y'Umuceri w'Umuhondo biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Wen Niang Icupa rya Divayi y'Umuceri w'Umuhondo itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Ibipimo n'Ipaki: Diameter: 90mm
Height:260mm
Ibibazo Fatizo: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Ikoranabuhanga ryo Guteza Imbere: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Ikibazo cy'Ishusho: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Ubushakashatsi: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Ibyatumye Habaho: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Igihe cy'Umushinga: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Uburyo bw'Imikorere: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Abagize Itsinda: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Abafotoye: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You