Jianlibao Wepop Primary Function: Ipaki y'Ibinyobwa na Tiger Pan

Umushinga Jianlibao Wepop Primary Function: Ipaki y'Ibinyobwa wa Tiger Pan ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2020

Jianlibao Wepop Primary Function: Ipaki y'Ibinyobwa

na Tiger Pan

Umukiriya: Jianlibao

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

36,608

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #101162

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Jianlibao Wepop Primary Function: Ipaki y'Ibinyobwa

Book Text: Wepop ni ipaki yagenewe amazi ya soda afite uburyohe bw'imbuto kandi adafite isukari. Icupa rya PET rifite ishusho yoroshye igenda yigora hejuru. Ifirimu ya silk-screen idahishije itanga ubuso bufatika neza kandi buworoshye. Inyuguti zikoresha uburyo bwa pixel, kandi buri nyuguti igabanijemo imirongo yisanzuye ikora nk'ibice by'ubwubatsi. Imbuto zishushanyijwe mu buhanzi bwa pop art, hakoreshejwe amabara anyuranye afite ubwiza buhanitse asobanura uburyohe bune. Iyi paki igamije kwereka abakiriya bakiri bato ikinyobwa gifite ubuzima bwiza.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Jianlibao Wepop Primary Function: Ipaki y'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Jianlibao Wepop Primary Function: Ipaki y'Ibinyobwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Jianlibao Wepop Primary Function: Ipaki y'Ibinyobwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Ibipimo n'Ipaki: Diameter 67.5mm
Height 213mm
Ibibazo Fatizo: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Ikoranabuhanga ryo Guteza Imbere: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Ikibazo cy'Ishusho: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Ubushakashatsi: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Ibyatumye Habaho: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Igihe cy'Umushinga: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Uburyo bw'Imikorere: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Abagize Itsinda: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie