Rosé Ikirango cy'Icupa cy'Inzoga by Ximena Ureta

Rosé Ikirango cy'Icupa cy'Inzoga by Ximena Ureta is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2020

Rosé Ikirango cy'Icupa cy'Inzoga

by Ximena Ureta

Client: Concha y Toro

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

23,303
Verified Award Winner
Verify Award Status for #101247

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rosé Ikirango cy'Icupa cy'Inzoga

Rose ni ikirango cy'icupa cyakozwe ku nzoga ya rose ikorerwa muri Chile. Ikirango kigira ingano ya milimetero 85 ku 90, kandi gicapiwe ku rupapuro rugira ubwoko bw'imisusire ifite uburemere bwa gramu 89 kuri metero kare. Amabara atanu yihariye yakoreshejwe mu buhanga bwa digital offset, hakoreshwa ifoyili y'izahabu, ifoyili y'umukara, hamwe n'imisusire yubatswe (relief) n'iyimanitse buhoro (bas-relief). Igishushanyo cyahumekewe n'amaroza, amababi y'amaroza, amababi y'imizabibu, ndetse n'amabara yoroheje y'ikirere cyo mu mugoroba. Amashami y'imizabibu arazenguruka inyandiko. Icupa rifite ubushobozi bwa millilitre 375, ingano nto ikiri nshya muri ubu bwoko bw'inzoga muri Chile.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Rosé Ikirango cy'Icupa cy'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Rosé Ikirango cy'Icupa cy'Inzoga biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Rosé Ikirango cy'Icupa cy'Inzoga ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Dimensions & Packaging: Label Dimension: 85x90 mm
Tags: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Production Technology: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Design Challenge: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Research: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Inspiration: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Project Duration: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Operation Flow: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Team Members: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Image Credits: Diego Agurto