Yuyuan Road Baijiu Igikorwa cy'ibanze: Ibipfundikizo by'Inzoga na Wen Liu and Xuedan Diao

Umushinga Yuyuan Road Baijiu Igikorwa cy'ibanze: Ibipfundikizo by'Inzoga wa Wen Liu and Xuedan Diao ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2020

Yuyuan Road Baijiu Igikorwa cy'ibanze: Ibipfundikizo by'Inzoga

na Wen Liu and Xuedan Diao

Umukiriya: Zhiyu Department (Shanghai) co. Ltd

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #102183

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Yuyuan Road Baijiu Igikorwa cy'ibanze: Ibipfundikizo by'Inzoga

Umwandiko w'Igitabo: Yuyuan Road Baijiu ni igishushanyo cy'ibipfundikizo by'inzoga y'Ubushinwa ikorerwa mu mujyi wa Maotai, mu ntara ya Guizhou. Igishushanyo gishingiye ku muhanda wa Yuyuan, umuhanda w'amateka uherereye i Shanghai, ndetse n'inyubako nyamukuru iri kuri uwo muhanda. Ikirango cyerekana igice cy'inyubako ya Paramount, inyubako ikomeye kandi ikimenyetso mu muco wa Shanghai. Agasanduku k'inyuma gakozwe mu mavuta y'agapulasitiki yasubijwe mu mikorere (recycled plastic), icupa rikozwe mu bumba rifite irangi ry'izahabu risohotse mu gikonyo (gold spray paint), naho ikirahuri cy'agasanduku gikozwe mu gapulasitiki. Agasanduku kangana na milimetero 100 ku 100 ku 290. Iyi mipangire y'ibipfundikizo igamije kwerekana umuco wa Shanghai ku baguzi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Yuyuan Road Baijiu Igikorwa cy'ibanze: Ibipfundikizo by'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Yuyuan Road Baijiu Igikorwa cy'ibanze: Ibipfundikizo by'Inzoga biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Yuyuan Road Baijiu Igikorwa cy'ibanze: Ibipfundikizo by'Inzoga ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Ibipimo n'Ipaki: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Ibibazo Fatizo: Shanghai, Yuyuan Road, History, Street, Building
Ikoranabuhanga ryo Guteza Imbere: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Ikibazo cy'Ishusho: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Ubushakashatsi: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Ibyatumye Habaho: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Igihe cy'Umushinga: The project started in November 2018 and finished in September 2019 in Shenzhen.
Uburyo bw'Imikorere: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Abagize Itsinda: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Abafotoye: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019