Utobeera Gufunika Ibinyobwa bya Byeri y'Imbuto na Jansword Zhu

Umushinga Utobeera Gufunika Ibinyobwa bya Byeri y'Imbuto wa Jansword Zhu ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2020

Utobeera Gufunika Ibinyobwa bya Byeri y'Imbuto

na Jansword Zhu

Umukiriya: Jansword zhu

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #102296

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Utobeera Gufunika Ibinyobwa bya Byeri y'Imbuto

Utobeera ni igishushanyo cy'ifunika ry'ibinyobwa bya byeri y'imbuto. Izina Utobeera ryahumekewe n'ijambo Utopia, kandi rigaragaza indangagaciro z'ikirango nk'uburinganire, uburenganzira bwa muntu, itandukaniro, ubudasa n'urukundo. Abantu bane bazwi mu mateka y'ubuhanzi bagarutsweho mu buryo bw'igishushanyo cya psychedelic: umugabo w'ingofero wa Rene Magritte, umukobwa wambaye umwenda w'Ubushinwa, Bacchus, imana y'inzoga, n'imana y'Ubushinwa y'imibereho miremire. Buri mbuto mu mishushanyo yasimburanywe n'ishusho y'imbuto ya dijitali. Igishushanyo gishingiye ku muco wa cyberpunk kandi gikoresha amabara ya Pantone n'uburyo bwo gucapa foil.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Utobeera Gufunika Ibinyobwa bya Byeri y'Imbuto ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Utobeera Gufunika Ibinyobwa bya Byeri y'Imbuto biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Utobeera Gufunika Ibinyobwa bya Byeri y'Imbuto yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Ibipimo n'Ipaki: 50mm*50mm*210mm
Ibibazo Fatizo: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Ikoranabuhanga ryo Guteza Imbere: Pantone color used, foiled press
Ikibazo cy'Ishusho: Concept of the illustration
Ubushakashatsi: The trend research of Youngers.
Ibyatumye Habaho: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Igihe cy'Umushinga: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Uburyo bw'Imikorere: The key frame proceeding illustrations.
Patente: Copyrights belong to Utobeera and Jansword zhu.
Abagize Itsinda: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang