Tucher AEcht Nuernberger Kellerbier Igishushanyo Mbonera Cya Bavarian by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Zahabu in Igishushanyo cy'Ipaki Competition Category.
ZahabuIpaki· 2020
Tucher AEcht Nuernberger Kellerbier Igishushanyo Mbonera Cya Bavarian
Client: Bloom GmbH Nürnberg
Igihembo cya A' Design Award cya Zahabu Winner in Ipaki Category
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- Verified Award Winner
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The Design
About Tucher AEcht Nuernberger Kellerbier Igishushanyo Mbonera Cya Bavarian
Mu gihe cyagati, inzoga zaho zaretse inzoga zazo mumyaka irenga 600 yacishijwemo amabuye munsi yikigo cya Nuremberg. Kubaha aya mateka, gupakira kwa "AEcht Nuernberger Kellerbier" bifata reba neza mugihe. Ikirango cya byeri yerekana ikiganza cyikigo cyicaye ku rutare hamwe nigituba cyibiti muri selire, cyakozwe nubwoko bwa vintage. Ikirango cyanditseho ikirango cya "Mutagatifu Maurice" hamwe nikirangantego cyamakamba yumuringa cyerekana ubukorikori nicyizere.
The Recognition
About the Igihembo cya A' Design Award cya Zahabu
Tucher AEcht Nuernberger Kellerbier Igishushanyo Mbonera Cya Bavarian ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Tucher AEcht Nuernberger Kellerbier Igishushanyo Mbonera Cya Bavarian biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Tucher AEcht Nuernberger Kellerbier Igishushanyo Mbonera Cya Bavarian itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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