Sierra Cantabria Akarimba k'Ivinyo by Estudio Maba

Sierra Cantabria Akarimba k'Ivinyo by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2020

Sierra Cantabria Akarimba k'Ivinyo

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Colors

The Design

About Sierra Cantabria Akarimba k'Ivinyo

Sierra Cantabria ni igishushanyo cy'akarimba k'itsinda ry'ivinyo ryakozwe n'uruganda rwa gakondo rw'Abesipanyoli rukora ivinyo. Ubwoko bw'ivinyo ni bwinshi, bityo utururimba dusangira ururimi rumwe rw'amashusho mu gihe dutandukanira mu buryo buke hagati y'amacupa. Ibimenyetso by'ubwami byakoreshejwe n'umuryango mu myaka 150 bihuzwa n'urutonde rusobanutse rw'ibintu by'inyandiko. Sisitemu ikora imisusire 53 y'utururimba tw'amacupa ya Bordeaux na Burgundy. Buri karimba gacapwa ku mpapuro z'ipamba zifite uburinganire bwinshi, gushyiraho ibimenyetso hamwe n'imirongo ya varinishi. Intego ni ubwoko bwa gakondo kandi busobanutse bufite ishusho y'ikirango ihamye.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Sierra Cantabria Akarimba k'Ivinyo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Sierra Cantabria Akarimba k'Ivinyo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Sierra Cantabria Akarimba k'Ivinyo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba