Paranormal Gupfunyika Divayi by Estudio Maba

Paranormal Gupfunyika Divayi by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Zahabu in Igishushanyo cy'Ipaki Competition Category.

ZahabuIpaki· 2020

Paranormal Gupfunyika Divayi

by Estudio Maba

Client: Bodegas Baron

Igihembo cya A' Design Award cya Zahabu Winner in Ipaki Category

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Colors

The Design

About Paranormal Gupfunyika Divayi

Paranormal ni igishushanyo cyo gupfunyika cy'umuryango wa divayi zitangwa mu macupa ya Bordeaux na Burgundy. Insanganyamatsiko y'ibishushanyo ishingiye ku bintu bidasanzwe kandi bitasobanuwe, byakozwe mu buryo bwuzuye amayobera n'agasuzuguro gato. Ibishushanyo bikozwe mu buryo bwa digitale byuzuye ubunoni bibutsa ibitabo bya kera bya alchimiya n'inyandiko za kera. Imiterere y'inyuguti yashushanyijwe mu buryo bugaragara nk'ubushaje kandi budahwitse, bisa n'icapiro rikozwe n'intoki. Buri kirango gikozwe mu mpapuro z'ipamba zifite uburebure bugaragara, kanda n'imirongo ya varnish. Iki gishushanyo cyagenewe kurambana no gutuma habaho inkuru nshya kuri buri mwaka w'umusaruro cyangwa ubwoko bw'imizabibu.

The Recognition

About the Igihembo cya A' Design Award cya Zahabu

Paranormal Gupfunyika Divayi ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Paranormal Gupfunyika Divayi biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Paranormal Gupfunyika Divayi itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: wine, bottle, design,
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
Research: From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
Inspiration: From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
Project Duration: Murcia, Spain, January to September 2019
Operation Flow: The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
Patents: Bodegas Baron
Team Members: Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres
Image Credits: Estudio Maba