Grundig Serenity Ukora Icyayi by Mert Ali Bukulmez

Grundig Serenity Ukora Icyayi by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ibikoresho by'Urugo Competition Category.

IfezaIbikoresho by'Urugo· 2020

Grundig Serenity Ukora Icyayi

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Igihembo cya A' Design Award cya Ifeza Winner in Ibikoresho by'Urugo Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Ukora Icyayi

Serenity nuwakora icyayi kigezweho yibanda kubakoresha-uburambe. Umushinga ahanini wibanda kubintu byiza byuburambe hamwe nuburambe bwabakoresha nkuko intego nyamukuru yerekana ibicuruzwa bitandukanye nibicuruzwa bihari. Ikibaho cyabakora icyayi ni gito kuruta umubiri wemerera ibicuruzwa kureba hejuru yubutaka buzana indangamuntu idasanzwe. Umubiri uhetamye gato uhujwe nubuso bwaciwe nabyo bishyigikira umwirondoro wihariye wibicuruzwa.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Grundig Serenity Ukora Icyayi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Grundig Serenity Ukora Icyayi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Grundig Serenity Ukora Icyayi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019