The Simplest Happiness Ubucuruzi Bwa Animasiyo by Yen C Chen

Platini Filimi · 2020

The Simplest Happiness Ubucuruzi Bwa Animasiyo

by Yen C Chen

Igihembo cya A' Design Award cya Platini 2020 in Filimi
CLIENT: Fox Movies
Estimated Number of Design Views: 726,825
Verification code 9A1D56CE0F · Verify this award

Tanga Impano Nonaha Visit Site View at A' Design Award Press Release

Colors

About The Simplest Happiness Ubucuruzi Bwa Animasiyo

Muri zodiac yo mu Bushinwa, 2019 ni umwaka w'ingurube, bityo Yen C yateguye ingurube yaciwe, kandi ni igihano muri "firime nyinshi zishyushye" mu gishinwa. Inyuguti zishimye zijyanye nigishusho cyumuyoboro hamwe numutima wishimye umuyoboro ushaka guha abawumva. Video ni ihuriro ryibintu bine bya firime. Abana bakina barashobora kwerekana neza umunezero wuzuye, kandi twizere ko abumva bazagira imyumvire imwe yo kureba firime.

About the Igihembo cya A' Design Award cya Platini

The Simplest Happiness Ubucuruzi Bwa Animasiyo ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. The Simplest Happiness Ubucuruzi Bwa Animasiyo igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. The Simplest Happiness Ubucuruzi Bwa Animasiyo ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.

Press Kit

Unique Properties: This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
Dimensions & Packaging: video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
Tags: Animation, 3d, motion graphics, advertising, movie
Production Technology: The project was realized using adobe software and 3d softwares.
Design Challenge: The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
Research: For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
Inspiration: With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
Project Duration: Project has been done in Feb 2019 Taiwan.
Operation Flow: Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
Image Credits: Video Credits:Yen C Chen, The simplest happiness, 2019