Portal Beoplay Kwiyamamaza Kwamamaza na Kutuko Studio

Umushinga Portal Beoplay Kwiyamamaza Kwamamaza wa Kutuko Studio ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Platini mu Cyiciro cy'Ihiganwa cya Filimi.

PlatiniFilimi· 2023

Portal Beoplay Kwiyamamaza Kwamamaza

na Kutuko Studio

Umukiriya: Kutuko Studio SL

Uwatsinze Igihembo cya A' Design Award cya Platini mu Cyiciro cya Filimi

2,488,529

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #144874

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Portal Beoplay Kwiyamamaza Kwamamaza

Nubukangurambaga bwo kumenyekanisha na terefone ya Beoplay. Abatembera basangiye umusaruro kugirango bijye ahagaragara. Mubisabwa Ijwi ryerekana isi yawe, bagombaga gukora ibintu 5 byerekana ibyiciro byinganda zimikino. Usibye kugira ingaruka zikomeye ziboneka, uburambe bwazamuwe mumarushanwa kumwanya wibintu bya fetish byihishe muri buri kintu. Itsinda ryahuye nigishushanyo mbonera cyerekana aho intwari yari ibicuruzwa nuburambe bwo kuyikoresha.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Platini

Portal Beoplay Kwiyamamaza Kwamamaza ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Portal Beoplay Kwiyamamaza Kwamamaza igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. Portal Beoplay Kwiyamamaza Kwamamaza ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Ibipimo n'Ipaki: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Ibibazo Fatizo: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Ikoranabuhanga ryo Guteza Imbere: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Ikibazo cy'Ishusho: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Ubushakashatsi: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Ibyatumye Habaho: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Igihe cy'Umushinga: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Uburyo bw'Imikorere: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patente: Kutuko Studio SL
Abagize Itsinda: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Abafotoye: Boutique Visual Kutuko Studio, Beoplay Portal, 2022