Plaza del Sol Igikorwa cy'ibanze: Ipaki y'Ibinyobwa Bito by Estudio Maba

Plaza del Sol Igikorwa cy'ibanze: Ipaki y'Ibinyobwa Bito by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2020

Plaza del Sol Igikorwa cy'ibanze: Ipaki y'Ibinyobwa Bito

by Estudio Maba

Client: Plaza del Sol

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Igikorwa cy'ibanze: Ipaki y'Ibinyobwa Bito

Umwandiko w'Igitabo: Plaza del Sol ni igishushanyo cy'ipaki y'amasashe y'ibirayi bicanwe (crisps). Amashusho akoresha imigenzo gakondo n'ibintu by'urwibutso biboneka mu mijyi y'ubukerarugendo yo muri Espagne, kandi ibi bintu bigaragazwa mu buryo bugezweho hifashishijwe uburyo bw'urwenya. Buri paki (flow pack) ivuga inkuru ngufi yubakiye ku bintu by'urwibutso, hagamijwe gutuma ugura amwenyura. Amashusho yakozwe binyuze mu bufotozi bw'ibintu bidakora (still life photography) byateguwe hamwe, naho amasashe akozwe hakoreshejwe uburyo bwa flexographic printing. Buri sashe ipima milimetero 195 ku 320.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Plaza del Sol Igikorwa cy'ibanze: Ipaki y'Ibinyobwa Bito ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Plaza del Sol Igikorwa cy'ibanze: Ipaki y'Ibinyobwa Bito biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Plaza del Sol Igikorwa cy'ibanze: Ipaki y'Ibinyobwa Bito ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba