Mau Primary Function: Ipfunyika ry'Ubumota by Moe Nakagawa

Mau Primary Function: Ipfunyika ry'Ubumota by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2020

Mau Primary Function: Ipfunyika ry'Ubumota

by Moe Nakagawa

Client: Moe Nakagawa

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Verified Award Winner

Verify Award Status for #104587

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mau Primary Function: Ipfunyika ry'Ubumota

Mau ni igishushanyo cy'ipfunyika ry'ubumota bwakozwe muri wax bwahumekewe n'umuco w'Abayapani. Izina Mau risobanura kubyina uri hejuru mu kirere, kandi insanganyamatsiko ni uworoshye n'uburemere buke. Ubumota bushyirwa mu mupira w'impapuro ukozwe muri washi, urupapuro rwa gakondo rw'Abayapani. Agakoro k'irangi rya watercolor kuri washi kagaragaza kamere yoroheje y'impumuro. Ubumota bwakozwe muri wax bufite amazi make, ku buryo ipfunyika rishobora gukorwa mu mpapuro gusa, nta plastiki. Impumuro yoroheje igenewe abantu babona ko ubumota bushingiye kuri alcool bukaze cyane.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Mau Primary Function: Ipfunyika ry'Ubumota ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Mau Primary Function: Ipfunyika ry'Ubumota biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Mau Primary Function: Ipfunyika ry'Ubumota ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
Dimensions & Packaging: Product: Φ14 mm x Height 77mm
Tags: perfume, package, packaging design, Japan, washi, waxed perfume
Production Technology: A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
Design Challenge: It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
Research: Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
Inspiration: The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Project Duration: 2016-2019
Operation Flow: Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
Team Members: Art Direction & Design: Moe Nakagawa
Image Credits: Moe Nakagawa(all)