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Pure Gupakira Umutobe by Azadeh Gholizadeh

Pure Gupakira Umutobe by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.


IfezaIpaki· 2020

Pure Gupakira Umutobe

by Azadeh Gholizadeh

Client: Azadeh Gholizadeh

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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The Design

About Pure Gupakira Umutobe

Intandaro yigitekerezo cyumutobe mwiza nikintu cyamarangamutima. Iterambere ryitiriwe izina hamwe nigishushanyo mbonera bigamije ibyiyumvo byamarangamutima byabakiriya, bikora intego yo guhagarika umuntu kuruhande rwikigega gikenewe no gutuma batoragura mubindi bicuruzwa. Ipaki yerekana ingaruka zikomoka ku mbuto, ibishushanyo by'amabara byacapishijwe mu icupa ry'ikirahure bisa mu buryo bw'imbuto. Irashimangira muburyo bwibishusho byibicuruzwa bisanzwe.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Pure Gupakira Umutobe ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Pure Gupakira Umutobe biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Pure Gupakira Umutobe ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Our package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.
Dimensions & Packaging
55 mm x 55mm x 200 mm
Tags
Bottle, Package, Fruits, Drink, Natural, Unique, Elegant, Iran
Production Technology
Glass
Design Challenge
Printing something on the curved bottle requires quite a high technique and was a challenge.
Research
Research objectives were to investigate similar products and try to achieve distinction from the competition, yet to stay in line within these segments of products. I made product mock-ups and tested its look against cafe bar, and lounge bar environments as well as its appearance in bar refrigerators and coolers with windows to get the best possible connection with the consumers.
Inspiration
This is a limited edition of fruity drink design which inspired by fruit shape. Moreover, I tried to use pure colors with minimal design. The fundamental reason that I used these items is that our customers wanted a unique design to show their product features clearly like being natural, clean and healthy, to name a few.
Project Duration
The project started in June 2018 in Iran and finished in August 2018 in Iran.
Operation Flow
This design will not only stand out in the store, but it also can be an art piece to decorate your room after you consume it. Additionally, it is directly printed on the bottle, it stays even having washed so you can reuse the bottle remaining the beautiful design.
Team Members
azadeh gholizadeh
Image Credits
Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018

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