Mi Temple of Heaven Builder Packaging Igikoresho cy'Ibirundo by'Imikino y'Ubwubatsi by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.
BuronzeIpaki· 2021
Mi Temple of Heaven Builder Packaging Igikoresho cy'Ibirundo by'Imikino y'Ubwubatsi
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category
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- Verified Award Winner
- Verify Award Status for #106355
The Design
About Mi Temple of Heaven Builder Packaging Igikoresho cy'Ibirundo by'Imikino y'Ubwubatsi
Ibipaki bya Mi Temple of Heaven Builder ni ipaki y'impapuro yakozwe ku mikino y'ibirundo by'ubwubatsi. Hejuru ya ipaki hagaragaramo Inzu y'Amasengesho y'Amasaruro Meza yashushanyijwe mu mirongo yoroheje, aho imigenzo y'imyanya y'umweru itanga isura ituje. Imiterere y'iyi paki ihuza kwerekana no gupakira mu gasanduku kimwe. Igihe ufunguye igipfundikizo cyo hejuru, urabona umuryango washushanyijwe werekana amateka y'uburyo gakondo bw'Abashinwa bwo guhuza ibiti mu bwubatsi, hamwe n'urutonde rw'ibice byose ku ruhande rwa kabiri. Inyuma y'uwo muryango, amasashe y'ibirundo ategekanyijwe mu byiciro. Imiterere yo mu mbere irashobora gukurwamo kandi ikongera gukoreshwa nk'agasanduku ko kubika ibintu.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Mi Temple of Heaven Builder Packaging Igikoresho cy'Ibirundo by'Imikino y'Ubwubatsi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Mi Temple of Heaven Builder Packaging Igikoresho cy'Ibirundo by'Imikino y'Ubwubatsi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Mi Temple of Heaven Builder Packaging Igikoresho cy'Ibirundo by'Imikino y'Ubwubatsi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- Dimensions & Packaging
- Packaging Size: 403x301x155mm
- Tags
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- Research
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- Inspiration
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- Project Duration
- The project started in March 2020 and finished in May 2020 in Beijing, China
- Operation Flow
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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