Inside Out Igishushanyo cy'Imurikagurisha by Hong Kong Trade Development Council

Inside Out Igishushanyo cy'Imurikagurisha by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Ibikorwa Competition Category.

BuronzeIbikorwa· 2021

Inside Out Igishushanyo cy'Imurikagurisha

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

Igihembo cya A' Design Award cya Buronze Winner in Ibikorwa Category

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Colors

The Design

About Inside Out Igishushanyo cy'Imurikagurisha

Inside Out ni igishushanyo cy'umunsi mukuru cyakorewe DesignInspire, imurikagurisha ry'iminsi itatu ryabereye i Hong Kong. Igitekerezo gihindura urukuta rw'agateganyo runyuranye, rugaragaza uburyo bwose rwubatswemo. Ibipande bya pulaywudi bitakozweho, ibikoresho byo kwikuriramo, n'ibikoresho by'agateganyo bikodeshwa, ni byo byubatsemo urukuta rw'inzira, ameza y'akwakira abashyitsi, ahantu ho guteranira, ibumba bibiri byo gukorera, n'ahantu rusange ho kwerekana ibicuruzwa. Amabwiriza yateguwe mbere y'ubwubatsi kugira ngo hagabanuke imyanda yakozwe ku murima, no kwemerera ko ibikoresho bisubirwamo. Imiterere yoroheje kandi itaravanguwe ihuriranye n'amashusho n'ibicuruzwa byerekanwa, bigatuma habaho itandukaniro rikomeye.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Inside Out Igishushanyo cy'Imurikagurisha ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Inside Out Igishushanyo cy'Imurikagurisha biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Inside Out Igishushanyo cy'Imurikagurisha ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
Dimensions & Packaging: The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
Tags: DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
Production Technology: The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
Design Challenge: The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
Research: This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
Inspiration: Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
Project Duration: The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
Operation Flow: The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
Patents: Copyrights belong to Hong Kong Trade Development Council, 2019
Team Members: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan
Image Credits: Hong Kong Trade Development Council