The Multiverse Inzira y'Itangiriro na Hong Kong Trade Development Council

Umushinga The Multiverse Inzira y'Itangiriro wa Hong Kong Trade Development Council ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Ibikorwa.

IfezaIbikorwa· 2021

The Multiverse Inzira y'Itangiriro

na Hong Kong Trade Development Council

Umukiriya: Hong Kong Trade Development Council

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ibikorwa

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #106404

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye The Multiverse Inzira y'Itangiriro

Multiverse ni inzira y'itangiriro yateguriwe icyumba cy'imurikagurisha ry'amasaha n'amasaha manini i Hong Kong. Iyi nzira ifite ubuso bwa metero kare 745 kandi iyobora abashyitsi ku maduka y'amasaha y'ibirango. Icyinjira gifite ishusho izenguruka y'indorerwamo kigaragaza aho abantu bahurira. Imbere, hari isumo ry'amazi rya LED riboneka rifite uburebure bwa metero 5 rifite ubusenge bw'indorerwamo rihagaze hagati. Amarembo afite insanganyamatsiko ayobora mu duce dune n'ahantu ho kuruhukira. Inkuta zubatswe hakoreshejwe imikono ya aluminium ishobora kongera gukoreshwa yambaye amashusho ya vinyl n'inkingi z'indorerwamo. Igitekerezo kidasanzwe kigaragaza ubuhanga bw'ubwubatsi bw'umukozi w'amasaha w'igitekerezo.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

The Multiverse Inzira y'Itangiriro ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. The Multiverse Inzira y'Itangiriro biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. The Multiverse Inzira y'Itangiriro ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
Ibipimo n'Ipaki: The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
Ibibazo Fatizo: Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
Ikoranabuhanga ryo Guteza Imbere: The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
Ikibazo cy'Ishusho: The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
Ubushakashatsi: Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
Ibyatumye Habaho: Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
Igihe cy'Umushinga: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
Uburyo bw'Imikorere: To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
Patente: Copyrights belong to Hong Kong Trade Development Council, 2019
Abagize Itsinda: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
Abafotoye: Hong Kong Trade Development Council