The Mask That Ate The Virus Primary Function: Agapfukamunwa Karimbura Virusi by Birger Linke is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.
IfezaIpaki· 2021
The Mask That Ate The Virus Primary Function: Agapfukamunwa Karimbura Virusi
by Birger Linke
Client: Birger Linke Design
Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category
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About The Mask That Ate The Virus Primary Function: Agapfukamunwa Karimbura Virusi
Book Text: Isosiyete y'Ubusuwisi ikora ibijyanye na biyoloji Livinguard yakoze umwenda ukoreshwa mu gukora udupfukamunwa dushobora kongera gukoreshwa, ukica kandi ukarimbura bagiteri, ibihumyo, na virusi (harimo na Covid 19) igihe zigenze ku wo. Iki gitekerezo cyashyizwe mu bikorwa mu ipfundikwa: Agapfukamunwa gaza mu gapfundikizo katanduye. Umurongo wa pulasitiki uwometsweho, iyo unyeganyejwe hejuru n'hasi, werekana ishusho ya virusi iri kuribwa muri iyo nzira, bikongeramo urwenya rwakenerwaga cyane mu minsi y'agahinda. Kugira ngo hirindwe kuvanga udupfukamunwa hagati y'abagize umuryango, bityo bikirindwa kwanduzanya, udukoresho two guhindura tw'amabara atandukanye tuza mu gapfukishyo ka rukumbi kugira ngo hahindurwe buri gapfukamunwa.
The Recognition
About the Igihembo cya A' Design Award cya Ifeza
The Mask That Ate The Virus Primary Function: Agapfukamunwa Karimbura Virusi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. The Mask That Ate The Virus Primary Function: Agapfukamunwa Karimbura Virusi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. The Mask That Ate The Virus Primary Function: Agapfukamunwa Karimbura Virusi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
- Dimensions & Packaging
- Width 220 x Depth 22 x Height 220
- Tags
- Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
- Production Technology
- Livinguard treated textile, styrofoam, EVA
- Design Challenge
- Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
- Research
- To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
- Inspiration
- Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.
The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. - Project Duration
- The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
- Operation Flow
- The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
- Patents
- Livinguard patented, treated textile
- Team Members
- Birger Linke
- Image Credits
- Photography: Chiara Ye Photography
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