Huidao Igikoresho cyo Gupfunyika Ibirungo by Gaowei Xin

Huidao Igikoresho cyo Gupfunyika Ibirungo by Gaowei Xin is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2021

Huidao Igikoresho cyo Gupfunyika Ibirungo

by Gaowei Xin

Client: Shandong Veikao Advertising Co., Ltd

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Colors

The Design

About Huidao Igikoresho cyo Gupfunyika Ibirungo

Huidao ni igishushanyo cy'ipaki y'ibirungo n'imisemburo y'orupu byakoreshwa n'abatetsi b'inzobere. Buri bwoko bugizwe n'uburyohe butandukanye burenga makumi, bigatuma guhitamo bigora. Amashusho yoroshye n'amazina agaragara y'uburyohe bishyirwa kuri buri paki, bikorohereza kumenya ako kintu bikeneye vuba. Isufuriya y'umusaruro isimbuye ifunga rya mbere ryakoreshwaga rimwe gusa, bigatuma ibiri imbere bishobora gufungwa, kubikwa no gukoreshwa nanone. Isaho ikorwa mu bikoresho bya polimeri ya PLA kandi ihagarara neza, kandi buri paki ipima milimetero 140 kuri 220.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Huidao Igikoresho cyo Gupfunyika Ibirungo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Huidao Igikoresho cyo Gupfunyika Ibirungo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Huidao Igikoresho cyo Gupfunyika Ibirungo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When chefs choose other brands of products, because of the many flavors, it increases the difficulty of choosing. And other brands of products are mostly disposable, if the product can not be used up can not be well preserved. Designers use the most concise illustrations and names to distinguish the taste of different products, which facilitates the use of the kitchen. At the same time, the added cover can protect the storage of products.
Dimensions & Packaging: Width 140mm x Height 220mm
Tags: Huidao,seasoning soup,product packaging,seasoning sauce,veikao
Production Technology: The chef in use will cause product waste, so the designer added a rotatable screw cover on the packaging to extend the shelf life of the product. At the same time, the packaging bag is made of PLA polymer material.
Design Challenge: The two series of Huidao sauce are mainly used by catering chefs. Customers need to solve two problems: 1 - there are dozens of products in each series, so it is difficult for chefs to distinguish and use them. 2 - the previous packaging is disposable and must be used up at one time after being disassembled.
Research: Designers have found that chefs need to use dozens of different sauces when seasoning food. How to make the packaging simple and easy to distinguish different tastes? At the same time, it is necessary to solve the problem that the product can be used many times without causing the sauce taste deterioration. Therefore, designers use the most concise illustration vision and eye-catching taste name to distinguish tastes, and add a rotating cover to ensure the product quality and continue to use.
Inspiration: There are so many products in the two series of stewed soup and sauce that it is difficult for chefs to distinguish tastes when using them. At the same time, the original product design is one-time and cannot be preserved for a long time after opening. Designers need to help customers sort out products systematically and solve the problem of easy storage, so as to manage and use them by category.
Project Duration: The project was done within 2 months. The design is finished in Jinan, production in Jinan City, Shandong Province.
Operation Flow: When choosing seasonings with different flavors, chefs can intuitively select the desired seasoning on the desktop through intuitive illustration and product name. There is a rotatable cover on the top of the package, which increases the shelf life of the product. At the same time, the bottom of the package is self-supporting, which makes it more intuitive for the chef to use.
Team Members: Designer:
Gaowei Xin,
Cuipeng,
Yuerong Liu
Image Credits: VEIKA0, 2020.