Haci Bekir Halva Gupakira na Polin Kuyumciyan

Umushinga Haci Bekir Halva Gupakira wa Polin Kuyumciyan ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2021

Haci Bekir Halva Gupakira

na Polin Kuyumciyan

Umukiriya: Haci Bekir

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #109346

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Haci Bekir Halva Gupakira

Haci Bekir nimwe mubirango bya kera cyane kwisi kandi bifite umurage utagira ingano. Nubwo izina ryirango rihita rihuza ubuziranenge nibicuruzwa, biragoye ko ikirango gishaje cyakwegera ibisekuru bishya. Hamwe no kwamamara kwa halva mubyokurya bya Turukiya, ikirango cyifuzaga kubyungukiramo no kuvugurura ibicuruzwa bya halva. Uburyo bworoshye ariko bushimishije amaso n'amabara y'ibishushanyo bishya bifasha Haci Bekir kwagura ibyo bagezeho no kumenyekanisha ibicuruzwa. Igishushanyo mbonera n'amabara byombi byahumetswe nibintu bitatu bya halva hamwe nimiterere.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Haci Bekir Halva Gupakira ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Haci Bekir Halva Gupakira biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Haci Bekir Halva Gupakira yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Ibipimo n'Ipaki: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Ibibazo Fatizo: packaging, box, design, patterns, food
Ikoranabuhanga ryo Guteza Imbere: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Ikibazo cy'Ishusho: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Ubushakashatsi: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Ibyatumye Habaho: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Igihe cy'Umushinga: The project started in December 2019 and finished in February 2020, in Istanbul.
Uburyo bw'Imikorere: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Abafotoye: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.