Cascahuin Icupa rya Tequila by Humberto Garcia

Cascahuin Icupa rya Tequila by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2021

Cascahuin Icupa rya Tequila

by Humberto Garcia

Client: Tequila Cascahuín

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Verified Award Winner

Verify Award Status for #110322

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cascahuin Icupa rya Tequila

Cascahuin ni icupa ryagenewe tequila. Umunwa, impeta n'ijosi ry'icupa byahinduwe kugira ngo uburyo bwo gufunga bukorane na fungo ya likori. Ikimenyetso cy'ikirango cyashyizwe ku buryo bugaragara cyane ku ijosi, bikaha ipaki ikimenyetso kiyiranga. Ikirahuri gikoreshwa mu gukora iki cyuzi cyakozwe hifashishijwe uburyo bwo guhuha ikirahuri (blow molding), gifite ikirahuri cya sodium-calcium nk'ikintu shingiro. Fungo yakozwe mu ngano za likori nyakuri zatoranyijwe, zabitswe amabara akoresheje amarangi y'ibimera yemewe mu biribwa. Icupa gifite ubunini bwa milimetero 70 kuri 70 kuri 260. Igishushanyo cyakuye ubushishozi mu bukorikori bwo mbere y'abaromani (pre-Hispanic), mu bikoresho no mu gusoma inyenyeri.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Cascahuin Icupa rya Tequila ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Cascahuin Icupa rya Tequila biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Cascahuin Icupa rya Tequila ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Dimensions & Packaging: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Tags: design, product design, graphic design, art direction, tequila, bottle, visual design
Production Technology: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Design Challenge: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Research: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspiration: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Project Duration: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Team Members: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Image Credits: All photos: Irving Jimenez & Humberto Vanhuten