Rosa Roxburghii Ipaki y'Icyayi by Guangzhou Cheung Ying Design Co., Ltd.

Rosa Roxburghii Ipaki y'Icyayi by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Zahabu in Igishushanyo cy'Ipaki Competition Category.

ZahabuIpaki· 2021

Rosa Roxburghii Ipaki y'Icyayi

by Guangzhou Cheung Ying Design Co., Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

Igihembo cya A' Design Award cya Zahabu Winner in Ipaki Category

27,468
Verified Award Winner
Verify Award Status for #111732

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rosa Roxburghii Ipaki y'Icyayi

Rosa Roxburghii ni igishushanyo cy'ipaki y'ikinyobwa cy'icyayi gishyizwe mu gikoma cy'icyuma. Ikirebe ni agakoma ka aluminiyumu gafite uburebure bwa milimetero 65, ubugari bwa milimetero 65 n'uburebure bwo hejuru bwa milimetero 95, kandi gafite ubushobozi bwa mililitiro 245. Amashusho akoresha igishushanyo mbonera mu buryo bw'Abashinwa cy'ubusitani bw'icyayi cya rosa roxburghii, kigaragaza ubwitonzi bwakoreshejwe kuva mu gutera kugeza mu guhitamo ibikoresho. Ibimenyetso gakondo by'Abashinwa n'ibara ry'umutuku ritanga umugisha ni byo bigena imiterere y'igishushanyo. Iyi paki yakozwe kugira ngo ihe iki gicuruzwa umwirondoro usobanutse no kugaragaza ubuzima bwiza, kamere, imbaraga n'umurage.

The Recognition

About the Igihembo cya A' Design Award cya Zahabu

Rosa Roxburghii Ipaki y'Icyayi ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Rosa Roxburghii Ipaki y'Icyayi biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Rosa Roxburghii Ipaki y'Icyayi itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Dimensions & Packaging: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tags: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Production Technology: The design material is made of aluminum can.
Design Challenge: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Research: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Inspiration: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Project Duration: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Operation Flow: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu