Fab Primary Function: Igishushanyo cy'Imbere mu Nzu ya Sinema by Xiang Li

Fab Primary Function: Igishushanyo cy'Imbere mu Nzu ya Sinema by Xiang Li is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.

IfezaImbere y'Inyubako· 2021

Fab Primary Function: Igishushanyo cy'Imbere mu Nzu ya Sinema

by Xiang Li

Client: X+Living

Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category

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Colors

The Design

About Fab Primary Function: Igishushanyo cy'Imbere mu Nzu ya Sinema

Fab ni imbere y'inzu ya sinema iherereye i Xi'an, mu Bushinwa, ifite ubuso bwa metero kare 1150. Iki gishushanyo cyimuriye ahantu hafatirwa amashusho ya filime mu cyumba nyamukuru, ku buryo abashyitsi baba abareba filime mu buzima nyabwo ndetse n'abitwaje ko bagize uruhare mu gukora filime. Ibikoresho byabuguzweho by'umwihariko bishyigikira iyi ngingo, birimo sofa imeze nk'ubwiyuhagiriro, intebe zo kuruhukiraho zimeze nk'iz'umuyobozi wa filime, hamwe na kaunteri y'amatike imeze nk'agasanduku k'ibikoresho. Ahantu ho kuruhukira n'ibinezeza nk'imashini y'inkoni bibumbatiwe hamwe n'ibyumba bine byo kurebamo. Ibisabwa mu birebana n'amajwi ndetse n'ubwiza bwo kwicara byiteweho hose.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Fab Primary Function: Igishushanyo cy'Imbere mu Nzu ya Sinema ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Fab Primary Function: Igishushanyo cy'Imbere mu Nzu ya Sinema biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Fab Primary Function: Igishushanyo cy'Imbere mu Nzu ya Sinema ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the theater is different from traditional theaters. The project is not only rendering the film sense with different forms, but also giving the audiences dual identities, both an audience in the reality and a participant of the movie-shooting in the imagination. They are connected and laid down to enter the film world step by step. And instead of waiting boringly, they will enter an active participation sparticipation state through the mobilization of the atmosphere.
Dimensions & Packaging: The floor area of this project is 1150 sqm.
Tags: Li Xiang, retail, cinema, interior design, xliving, China
Production Technology: Through some interesting customized furniture, we have taken the theme of the entire space to the extreme. Bathtub sofa, director's rest seat, as well as the ticket counter that imitates the set box, etc, all satisfy the function while cooperating with the creation of the theme, allowing consumers to experience the charm of the movie in an immersive atmosphere.
Design Challenge: The biggest challenge is how to break the trditional pattern. It is easily to be misunderstood that the design ignores functions while completing the aesthetics, but in fact, all the specific requirements of the acoustics environment and the comfort of the audience are all under our consideration at the beginning. We believe that the cinema should undergo a transformation of spatial attributes. It should meet the increasingly vigorous social needs of young people. Simply relying on the sale of movie tickets cannot allow it to maximize the value of a commercial space. So we broke through this situation and completed this design.
Research: Traditional theaters pay more attention on panoramic sound effects and the viewing experience on the screen while they lack creativity. The single business model of selling tickets and snacks, it weakens the experience and expectations that the venue can give the audienceThrough the design of this project, we have found a possibility that may be able to answer the problem of the future development of the theater.
Inspiration: The inspiration for the project comes from the movie itself. We moved the shooting scene of film production to the main hall of the theater. We hope that the audience will be immediately impressed by the dramatic scene the moment they enter the theater. At the same time, through the integration of different entertainment facilities, the interaction between the audience and the cinema is not limited to watching the movie itself, which increases the possiblity of their consumption.
Project Duration: The project finished in January 2020 in Xi'an, China.
Operation Flow: According to the original plane, we can only build four relatively square video halls. Since this space pattern is difficult to provide rich viewing, instead of focusing on decoration, we integrated the space with other formats with similar entertainment attributes to build an avant-garde new cinema space. We moved the lounge bar into the theater space. It is not only an independently operable space, but also symbiotic and mutually beneficial with the cinema. The experiential claw machine and other entertainments also stimulates consumers to extend their stay in the theater, maximizes the value of the space.
Team Members: Lead Designer: Li Xiang
Project Director: Ren Lijiao
Project Director: Wu Feng
Image Credits: Image#1: Photographer Shao Feng, FAB Cinema, 2019.
Image#2: Photographer Shao Feng, FAB Cinema, 2019.
Image#3: Photographer Shao Feng, FAB Cinema, 2019.
Image#4: Photographer Shao Feng, FAB Cinema, 2019.
Image#5: Photographer Shao Feng, FAB Cinema, 2019.