DeliPeruano Signature Gupakira by Carla Filomeno Tejeda

DeliPeruano Signature Gupakira by Carla Filomeno Tejeda is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Ibicuruzwa by'Agaciro Bidasanzwe Competition Category.

IfezaIbicuruzwa by'Agaciro Bidasanzwe· 2021

DeliPeruano Signature Gupakira

by Carla Filomeno Tejeda

Client: DeliPeruano

Igihembo cya A' Design Award cya Ifeza Winner in Ibicuruzwa by'Agaciro Bidasanzwe Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About DeliPeruano Signature Gupakira

Umukono wa DeliPeruano ni Premium Pisco Pairing Kit ikozwe na botanika yatoranijwe. Igishushanyo mbonera cyacyo gihuza minimalist nuburyo gakondo icyarimwe. Isuku nubwiza, hamwe no gukoresha wino ya feza, byerekana ubuziranenge nubwiza bwibicuruzwa, mugihe imyenda n'ibikoresho byakozwe n'intoki bivuga imigenzo y'ibi binyobwa bya Peru. Muri rusange, igishushanyo cy'icupa nibindi bintu bigize agasanduku biremerera kwerekana no kwerekana ibiranga ibicuruzwa, kugera ku bunararibonye bwo kumva butuma budasanzwe kandi bwifuzwa.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

DeliPeruano Signature Gupakira ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. DeliPeruano Signature Gupakira biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. DeliPeruano Signature Gupakira ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DeliPeruano Signature is a Premium Pisco Pairing Kit made in a limited edition with selected artisanal botanicals. Its package design combines a minimalist and traditional style to convey its value and uniqueness, making it desirable to the user. Cleanliness and elegance denote the purity and high quality of the products, through the use of typography, black and silver ink printed directly on the bottles and small details such as textures and fine finishes. Graphic details, antique-style illustrations and rustic materials refer to the tradition and craftsmanship of this Peruvian liqueur.
Dimensions & Packaging: The box measures 17 x 14 x 38 cm.
Pisco bottle measures 6 x 31 cm.
The glass jars measure 4 x 9 cm each.
Tags: packaging, liquor, limited edition, handcrafted, minimalist design, graphic design
Production Technology: For the packaging design, the designer chose different materials such as glass bottles with cork lids, a handcrafted box made with reused wood, kraft paper, adhesive paper and jute rope, as well as silver ink and other fine finishes. Different printing systems were used for the production: direct screen printing on the bottles, screen printing on wood on the outside and inside of the box, and offset printing for the complementary materials such as labels, hangtag and leaflet.
Design Challenge: The most difficult part of this project was the production possibilities for the results desired, the materials and the small number of editions. It required an uncommon type of production for this type of goods and it was difficult to get a quality silkscreen with an artisan producer and with a graphic design of such small dimensions. I overcame it doing a lot of research, testing and design adjustments.
Inspiration: This product needed to be shown as something unique and desirable, standing out among the other piscos in Peru. That's why I chose a minimalist and elegant graphic design printed directly on the bottle instead of the common paper label, to showcase the product's attributes, combined with handcrafted and recycled materials that add a sensorial experience. For the typography and graphic details, I did a visual research and took inspiration from old Peruvian stamps and liquor labels, as well as old engraved botanical illustrations.
Project Duration: The project was started in January and finished in April 2018, in Lima, Peru.
Operation Flow: The kit’s box comes with a hanging tag on the outside as an introduction to the product. Once opened, user finds an elegant black envelope containing a welcome brochure. Next is the Pisco bottle with a minimal printed design that allows to see the purity and transparency of the liquor. Its white back label contains detailed information about the product. In a closed compartment are the botanical jars with their name printed on them. On the wooden lid you can see the logo and the edition number.
Image Credits: Photographer: Jürgen Korn, 2018.