Liu Fangling Igikoresho cy'Ifunika ry'Igitunguru Cyahishiwe by Pufine Advertising Ltd. Co.

Liu Fangling Igikoresho cy'Ifunika ry'Igitunguru Cyahishiwe by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2021

Liu Fangling Igikoresho cy'Ifunika ry'Igitunguru Cyahishiwe

by Pufine Advertising Ltd. Co.

Client: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Liu Fangling Igikoresho cy'Ifunika ry'Igitunguru Cyahishiwe

Liu Fangling ni igishushanyo cy'ifunika ry'agasanduku k'impano cy'igitunguru cyahishiwe. Agasanduku ko hanze gafite ishusho y'umubyeyi n'umukobwa we bahinga ibitunguru mu misozi, inkuru ihuza igicuruzwa n'abantu bagikora. Agasanduku ko imbere gafite imiterere y'igitunguru, gasubiza mu bwenge igihe igitunguru gikurwa mu butaka. Ifunika ryo hanze rikozwe mu mpapuro, bityo rishobora gusubizwamo ikoresha kandi rikabora ku buryo busanzwe. Buri gice gifunzwe mu gikoresho kihishe cya feuille d'aluminium yoroheje, gisukuye kandi coroshye gutwara. Nyuma yo gukoreshwa, agasanduku k'imiterere y'igitunguru gashobora gukoreshwa mu kubika ibintu bito.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Liu Fangling Igikoresho cy'Ifunika ry'Igitunguru Cyahishiwe ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Liu Fangling Igikoresho cy'Ifunika ry'Igitunguru Cyahishiwe biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Liu Fangling Igikoresho cy'Ifunika ry'Igitunguru Cyahishiwe yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Dimensions & Packaging: 100 mlx6 pot; Outer box size: 350X140X65mm
Tags: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Production Technology: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Design Challenge: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Research: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inspiration: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Project Duration: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Operation Flow: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Team Members: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai