Shangri La Primary Function: Ipfunyika rya Divayi by Pufine Advertising Ltd. Co.

Shangri La Primary Function: Ipfunyika rya Divayi by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2021

Shangri La Primary Function: Ipfunyika rya Divayi

by Pufine Advertising Ltd. Co.

Client: Yunnan Shangri-La Wine Co. LTD

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shangri La Primary Function: Ipfunyika rya Divayi

Shangri La ni igishushanyo cy'ipfunyika ku ruhererekane rw'amoko atatu ya divayi itukura. Ibimenyetso bikoresha uburyo gakondo bw'ubuhanzi bw'Uburasirazuba bwo gushushanya na wino kugira ngo byerekane uko divayi itemba n'igiti gishaje cy'imizabibu. Iyo bishyizwe kumwe uruhande ku rundi, ipfunyika eshatu bikora igiti kimwe kizingize. Buri gipfunyi kirimo inyamaswa iva mu karere aho batubura: agapfukamiryango k'ikirere, ifi y'amazi n'agasimba k'ubutaka. Ibimenyetso bikozwe mu mpapuro za kapok zifite ubuso buremereye, kandi gucuranga bigakora imiterere y'ibishishwa bishaje. Igishushanyo cyerekeza abantu ku buhanzi gakondo no ku bidukikije kamere.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Shangri La Primary Function: Ipfunyika rya Divayi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Shangri La Primary Function: Ipfunyika rya Divayi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Shangri La Primary Function: Ipfunyika rya Divayi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
Dimensions & Packaging: Length:300mm, width:90mm, height:90mm
Tags: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
Production Technology: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
Design Challenge: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
Research: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
Inspiration: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
Project Duration: The project began in October 2019 and will be completed in August 2020
Operation Flow: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
Team Members: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,