Germain Robin California Brandy Umumaro w'Ibanze: Ikarita y'Icupa, Umwimerere w'Ikirango by Pierre Delebois

Germain Robin California Brandy Umumaro w'Ibanze: Ikarita y'Icupa, Umwimerere w'Ikirango by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2021

Germain Robin California Brandy Umumaro w'Ibanze: Ikarita y'Icupa, Umwimerere w'Ikirango

by Pierre Delebois

Client: E&J Gallo

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Germain Robin California Brandy Umumaro w'Ibanze: Ikarita y'Icupa, Umwimerere w'Ikirango

Umwandiko w'Igitabo: Germain-Robin California Brandy ni umwimerere w'ikirango n'igishushanyo cy'ikarita y'icupa ku bwoya bw'inzoga ya brandy ikorerwa muri California. Umwimerere ushushanyije uranga usanzwe kandi utoroshye kumva, ugaragaza imico y'iki kirango itagira imisusire ariko itagira uburinganire mu mikorere yayo. Izina ry'ikirango rishyira hamwe amazina y'abashinze babiri, atandukanyijwe n'umurongo muto, kugira ngo ryerekane uburinganire hagati y'ubuhanzi n'ubushishozi mu ishyirwa mu bikorwa. Brandy ya California Alembic ifite ikarita y'urupapuro rwera rukozwe neza, igaragaza ubwoko bwayo mu ibara ritukura, hamwe n'ibisobanuro birambuye ku buryo bwo gukora no gusaza kwayo.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Germain Robin California Brandy Umumaro w'Ibanze: Ikarita y'Icupa, Umwimerere w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Germain Robin California Brandy Umumaro w'Ibanze: Ikarita y'Icupa, Umwimerere w'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Germain Robin California Brandy Umumaro w'Ibanze: Ikarita y'Icupa, Umwimerere w'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.
Inspiration: Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
Team Members: Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager

Read the Press Release