Zhanggong Times Igikoresho cyo Gupakira Inzoga na Wen Liu

Umushinga Zhanggong Times Igikoresho cyo Gupakira Inzoga wa Wen Liu ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2021

Zhanggong Times Igikoresho cyo Gupakira Inzoga

na Wen Liu

Umukiriya: Jiangxi Zhanggong Liquor Co., Ltd

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #112289

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Zhanggong Times Igikoresho cyo Gupakira Inzoga

Zhanggong Times ni igishushanyo cyo gupakira Baijiu ikorerwa mu ntara ya Jiangxi, mu Bushinwa. Icupa rikozwe mu cyuma cy'ibumba n'ubushyuhe budasanzwe bwo kubumba. Imbere y'agasanduku hakoreshwa impapuro zifite imisatsi (goffered paper), naho ikirango nyamukuru gishyirwa ku rupapuro rw'icyuma. Igishushanyo gishingiye ku ishusho ya Ganzhou, izwi nk'aho umuco utukura watangiriye. Ibara ritukura rikoreshwa nk'ikimenyetso gifite ireme, rihujwe n'ibindi bishushanyo bifasha. Ishusho ituje yerekana ibintu by'akarere kagaragaza amateka n'ubutaka, harimo n'Uruzi rwa Gan. Agasanduku gafite ingano ya milimetero 160 na 120 na 330.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Zhanggong Times Igikoresho cyo Gupakira Inzoga ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Zhanggong Times Igikoresho cyo Gupakira Inzoga biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Zhanggong Times Igikoresho cyo Gupakira Inzoga yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Ibipimo n'Ipaki: 160mm*120mm*330mm
Ibibazo Fatizo: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Ikoranabuhanga ryo Guteza Imbere: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Ikibazo cy'Ishusho: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Ubushakashatsi: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Ibyatumye Habaho: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Igihe cy'Umushinga: The project started in May 2020 and finished in August 2020 in Shenzhen.
Uburyo bw'Imikorere: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Abagize Itsinda: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Abafotoye: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.