Beltur Go Gupfunyika Ibiryo by Musa Celik

Beltur Go Gupfunyika Ibiryo by Musa Celik is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2021

Beltur Go Gupfunyika Ibiryo

by Musa Celik

Client: Beltur

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beltur Go Gupfunyika Ibiryo

Beltur Go ni urukurikirane rw'ibipfunyika by'ibiryo n'ibinyobwa rugenewe gukoreshwa mu mapaki manini yo mu mijyi. Agasanduku k'ibiryo gashobora gushyirwa hejuru y'igikombe cy'icyanyobwa, kandi umuyoboro wo kunywera unyura muri ako gasanduku, bityo ibiryo n'icyanyobwa bikagenda bifashwe n'ikiganza kimwe. Uduce duto twizingiye ku gasanduku dushobora gukingurwa kugira ngo dubike imisemburo. Agasanduku k'ibiryo gashobora no gukoreshwa gusa, hashyirwaho ifuruku hejuru yako. Ibice byose bikorwa mu mpapuro za Bristol z'ibiro 350 hifashishijwe uburyo bwo gucapa bwa ofseti, kandi impapuro zisimbura pulasitiki kugira ngo hagabanuke imyanda ya pulasitiki. Buri paki igera mu isoko yaringanijwe kugira ngo ibikwe kandi itwarwe mu buryo bworoshye.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Beltur Go Gupfunyika Ibiryo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Beltur Go Gupfunyika Ibiryo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Beltur Go Gupfunyika Ibiryo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimensions & Packaging: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Tags: Snack, Take Away, Food Box, On The Go
Production Technology: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Design Challenge: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Research: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiration: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Project Duration: The project took place between June 2020 and August 2020 in Istanbul.
Operation Flow: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Team Members: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Image Credits: All photos taken by Musa Çelik.