XQ New Year Gift Box Umumaro w'ibanze: Ipaki y'Agasanduku k'Impano by Shaofeng Pan

XQ New Year Gift Box Umumaro w'ibanze: Ipaki y'Agasanduku k'Impano by Shaofeng Pan is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2021

XQ New Year Gift Box Umumaro w'ibanze: Ipaki y'Agasanduku k'Impano

by Shaofeng Pan

Client: Xiamen Ruibo Haoyi brand consulting Co., Ltd

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

9,408

Verified Award Winner

Verify Award Status for #112702

View at A' Design Award Press Release Award Badge

Colors

The Design

About XQ New Year Gift Box Umumaro w'ibanze: Ipaki y'Agasanduku k'Impano

Umwandiko w'Igitabo: Agasanduku k'Impano k'Umwaka Mushya ka XQ ni igenamigambi ry'ipaki ryakozwe ku bw'itsinda ry'impano zo mu birori. Agasanduku kakozwe mu 2019, umwaka w'ingurube mu kalendari y'ukwezi ya Gishinwa. Umutuku ukoreshwa imbere naho izahabu ikoreshwa hanze. Hagati harerekana ishusho izengurutse igizwe n'imivugo ihuza (couplets), imbyino y'intare, indabo ya lotus, ifi ya carp n'ibendera ry'intambara, bihujwe n'inyenyeri cumi n'ebyiri z'amanyanga. Iri tsinda ririmo ingurube yuzuyemo izahabu, impapuro z'ubuyobozi, ibiceri byo kwibuka, kalendari, na porodo yuzuyemo izahabu. Uburyo bwo gukora burimo gukora ibishushanyo bigaragara mu buryo bw'ibisatu (three-dimensional embossing), gushyira plastiki iratontoma (drip plastic), na bronzing.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

XQ New Year Gift Box Umumaro w'ibanze: Ipaki y'Agasanduku k'Impano ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. XQ New Year Gift Box Umumaro w'ibanze: Ipaki y'Agasanduku k'Impano biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. XQ New Year Gift Box Umumaro w'ibanze: Ipaki y'Agasanduku k'Impano ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.
Production Technology: By use of a variety of production techniques, such as three-dimensional bump, drip plastic, bronzing, etc, the packaging design of XQ gift box becomes more detailed and delicate.
Inspiration: The newly designed XQ IP images are ox, tiger and pig, three Chinese favourite mascots respectively symbolize XQ not fear strong enemies, brave, good at fighting and cherish fans. XQ- Honor of King Club is a famous e-sports club of KPL (King Pro League). Honor of King is a mobile game that has largest population of users in the world, KPL not only gets great attention but will guide the professional development of China’s e-sports. As a member, XQ club is the one of KPL's top team based on team performance, competitors influence and fans interaction.

Read the Press Release