Heffron Uburyo bwo Gupakira Icupa rya Rumu na Martin Zouhar

Umushinga Heffron Uburyo bwo Gupakira Icupa rya Rumu wa Martin Zouhar ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2021

Heffron Uburyo bwo Gupakira Icupa rya Rumu

na Martin Zouhar

Umukiriya: The Green Tree Distillery

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #113463

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Heffron Uburyo bwo Gupakira Icupa rya Rumu

Heffron ni igishushanyo cyo gupakira rumu ikorwa n'uruganda rwa kizeru ruvangura inzoga ruri muri Repubulika ya Ceki. Iyi rumu yubaha ingabo za Ceki na Slovakiya, izarwaniye mu Burusiya hagati ya 1914 na 1918 kandi zafashije mu kubaka Repubulika ya Cekosolovakiya. Heffron ni izina ry'ubwato bwa nyuma bwatwaye izo ngabo buzikura mu Burusiya buzijyana mu Burayi. Iki gishushanyo cyahumetswe n'amabaruwa abasirikare bandikiraga imiryango yabo mu rugendo rurerure. Icupa rya birahure ririboneka rifite ubushobozi bwa mililitiro 500. Icyapa gikozwe mu mpapuro z'ibara ry'amata zifite imisusire, gikatwa mu buryo buhwanye n'ikimenyetso cy'ibaruwa kandi gifite varinishi ikayangana mu bice runaka, gicapwe mu mabara atatu.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Heffron Uburyo bwo Gupakira Icupa rya Rumu ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Heffron Uburyo bwo Gupakira Icupa rya Rumu biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Heffron Uburyo bwo Gupakira Icupa rya Rumu ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Ibipimo n'Ipaki: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Ibibazo Fatizo: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Ikoranabuhanga ryo Guteza Imbere: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Ikibazo cy'Ishusho: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Ubushakashatsi: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Ibyatumye Habaho: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Igihe cy'Umushinga: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Uburyo bw'Imikorere: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patente: Trademark (2019) Palírna U Zeleneho stromu
Abafotoye: Photos of the bottles were made in studio Cotashon.