Hotel New Grand Ready-to-eat Meals Ipfunyika ry'Ibiribwa by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Ipfunyika ry'Ibiribwa by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Zahabu in Igishushanyo cy'Ipaki Competition Category.

ZahabuIpaki· 2021

Hotel New Grand Ready-to-eat Meals Ipfunyika ry'Ibiribwa

by Kazuaki Kawahara

Client: Hotel New Grand

Igihembo cya A' Design Award cya Zahabu Winner in Ipaki Category

32,156

Verified Award Winner

Verify Award Status for #114030

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hotel New Grand Ready-to-eat Meals Ipfunyika ry'Ibiribwa

Hotel New Grand Ready-to-eat Meals ni igishushanyo cy'ipfunyika ry'ibiribwa byateguwe bimaze gutekwa, birimo curry y'inyama y'inka, curry y'inkoko na sosi ya pasta ya Napolitan. Iri sanduku rikozwe mu ikarato kandi rikoresha ishusho y'inkono nini y'igiteko nk'ikimenyetso nyamukuru cy'igishushanyo. Igishushanyo cyoroheje kandi kitarimo byinshi cyirinda amashusho n'amafoto y'ibiribwa akunze kugaragara ku mapfunyika y'ibiribwa byiteguye kuribwa. Intego ni ukugaragaza umuco gakondo n'icyubahiro bya hoteli ya kera yo mu mujyi wa Yokohama hifashishijwe ubuhanga buseka. Iri pfunyika rikwiranye n'ibiribwa biribwa mu rugo kandi rinatoranywa nk'impano.

The Recognition

About the Igihembo cya A' Design Award cya Zahabu

Hotel New Grand Ready-to-eat Meals Ipfunyika ry'Ibiribwa ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Hotel New Grand Ready-to-eat Meals Ipfunyika ry'Ibiribwa biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Hotel New Grand Ready-to-eat Meals Ipfunyika ry'Ibiribwa itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.