Akbank ATM Primary Function: Imbonerahamwe y'Imashini Yikorera y'Amafaranga na Akbank T.A.S

Umushinga Akbank ATM Primary Function: Imbonerahamwe y'Imashini Yikorera y'Amafaranga wa Akbank T.A.S ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Uburyo bwo Gukoresha.

IfezaUburyo bwo Gukoresha· 2021

Akbank ATM Primary Function: Imbonerahamwe y'Imashini Yikorera y'Amafaranga

na Akbank T.A.S

Umukiriya: Akbank

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Uburyo bwo Gukoresha

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #114208

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Akbank ATM Primary Function: Imbonerahamwe y'Imashini Yikorera y'Amafaranga

Akbank ATM ni imbonerahamwe ishingiye ku rubuga rwa interineti yagenewe imashini zikorera z'amafaranga. Iyi mbonerahamwe igaragara ku mugaragaro wa pigiseli 1024 na 768 kandi ishyigikira indimi nyinshi, harimo Icyongereza, Ikidage, Ikirusiya n'Igifaransa. Ikibaho cyihariye kigaragaza ibirimo bishingiye ku myitwarire y'ukoresha n'imiterere y'ibyemezo by'imari. Imiterere yoroshye n'amakuru asobanutse bifasha abakoresha gukurikira buri ntambwe. Uburyo busa n'ubwa telefoni zigendanwa bukoresha imikoranire imenyerewe, kandi igikorwa cy'ibanze gitwara amasegonda hafi icumi make kurusha mbere.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Akbank ATM Primary Function: Imbonerahamwe y'Imashini Yikorera y'Amafaranga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Akbank ATM Primary Function: Imbonerahamwe y'Imashini Yikorera y'Amafaranga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Akbank ATM Primary Function: Imbonerahamwe y'Imashini Yikorera y'Amafaranga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Ibipimo n'Ipaki: 1024px X 768px screens within an Automated-Teller-Machine device
Ibibazo Fatizo: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Ikoranabuhanga ryo Guteza Imbere: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Ikibazo cy'Ishusho: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Ubushakashatsi: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Ibyatumye Habaho: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Igihe cy'Umushinga: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Uburyo bw'Imikorere: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Patente: Copyrights belong to Akbank T.A.Ş, 2020.
Abagize Itsinda: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Abafotoye: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020