Ifeza Amashusho · 2021
Action Means Everything Iyamamaza Ryamamaza
by Hsiao-Wen Hu
- Igihembo cya A' Design Award cya Ifeza 2021 in Amashusho
- CLIENT: Hsiao-Wen Hu
- Estimated Number of Design Views: 39,800
- Verification code E0F3973935 · Verify this award
Colors
About Action Means Everything Iyamamaza Ryamamaza
Iki cyifuzo cyo kwiyamamaza gishyigikira akamaro k'ibikorwa kuruta amasezerano yubusa, bigamije kumenyesha abantu impinduka n'imbaraga bizanwa no kugira uruhare rugaragara. Numushinga watangijwe wenyine ukora nkibishushanyo mbonera byibutsa akamaro ko gufata ingamba, kimwe nigisubizo cyimibereho yabantu icyo gihe.
About the Igihembo cya A' Design Award cya Ifeza
Action Means Everything Iyamamaza Ryamamaza ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Action Means Everything Iyamamaza Ryamamaza biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Action Means Everything Iyamamaza Ryamamaza ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
- Dimensions & Packaging
- This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
- Tags
- Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
- Production Technology
- The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
- Design Challenge
- The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
- Inspiration
- This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
- Operation Flow
- The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.
