Better Bodies Hi Iranga ry'Ikimenyetso cy'Ubucuruzi na Takahiro Eto

Umushinga Better Bodies Hi Iranga ry'Ikimenyetso cy'Ubucuruzi wa Takahiro Eto ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Platini mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

PlatiniAmashusho· 2022

Better Bodies Hi Iranga ry'Ikimenyetso cy'Ubucuruzi

na Takahiro Eto

Umukiriya: Better Bodies Hi

Uwatsinze Igihembo cya A' Design Award cya Platini mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #133445

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Better Bodies Hi Iranga ry'Ikimenyetso cy'Ubucuruzi

Better Bodies Hi ni iranga ry'ikimenyetso cy'ubucuruzi ryakozwe rya sitidiyo yo gukoresha imyitozo ngororamubiri. Iri ranga rishingiye ku bwoko bw'inyuguti buhinduka mu byiciro bitatu. Uko abasura bava mu cyumba cy'iyakira bagana mu gace k'imyitozo, inyuguti ziri ku byapa zigenda zitera ubunini n'ubugari. Ubwoko bworoheje cyane bukoreshwa gake mu cyumba cy'iyakira kugira ngo hakurweho umwuka utuje. Ubwoko bunini cyane bukoreshwa mu gace k'imyitozo ku burebure burenga metero imwe. Ubwo bwoko bw'inyuguti bukoreshwa ku ikirango, ku rubuga rwa interineti, ku byapa ndetse no ku bicapiro. Inyuguti zihinduka zifasha abakoresha gutegura umubiri n'ubwenge ku myitozo intambwe ku yindi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Platini

Better Bodies Hi Iranga ry'Ikimenyetso cy'Ubucuruzi ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Better Bodies Hi Iranga ry'Ikimenyetso cy'Ubucuruzi igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. Better Bodies Hi Iranga ry'Ikimenyetso cy'Ubucuruzi ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Ibipimo n'Ipaki: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Ibibazo Fatizo: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Ikoranabuhanga ryo Guteza Imbere: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Ikibazo cy'Ishusho: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Ibyatumye Habaho: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Igihe cy'Umushinga: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Uburyo bw'Imikorere: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Abagize Itsinda: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima