Culture to Technology Identity Ifishi y'itangazo na Lei Wang

Umushinga Culture to Technology Identity Ifishi y'itangazo wa Lei Wang ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Platini mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

PlatiniAmashusho· 2025

Culture to Technology Identity Ifishi y'itangazo

na Lei Wang

Umukiriya: Hefei High Tech Digital Technology Co., LTD.

Uwatsinze Igihembo cya A' Design Award cya Platini mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #172335

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Culture to Technology Identity Ifishi y'itangazo

Culture to Technology Identity ni ifishi y'itangazo yateguriwe kwerekanwa mu dusanduku tw'amatara two ku byapa by'aho bisi zihagarara. Mu gice cyo hejuru, inyuguti y'igishinwa isobanura Anhui izengurutswe n'imirongo ya kera y'ubwubatsi bwa Huizhou, byibutsa amateka n'umuco by'ako karere. Iyo nyuguti igenda ihinduka buhoro buhoro ikaba umuyoboro w'amashanyarazi (circuit), ikarangirira ku nyuguti enye z'igishinwa zisobanura Hefei High Tech. Iyi fishi ifite ingano ya santimetero 60 kuri 90. Amabara y'ubururu agenda ahinduka buhoro yacapishijwe hakoreshejwe uburyo bwo gucapa ibara ryihariye (spot color overprinting), naho imirongo y'umuyoboro w'amashanyarazi yasizweho varinishi ya UV yo mu duce twihariye kugira ngo itange isura y'ibirenze hejuru.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Platini

Culture to Technology Identity Ifishi y'itangazo ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Culture to Technology Identity Ifishi y'itangazo igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. Culture to Technology Identity Ifishi y'itangazo ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Ibipimo n'Ipaki: 60X90cm
Ibibazo Fatizo: Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Ikoranabuhanga ryo Guteza Imbere: The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Ikibazo cy'Ishusho: Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Ubushakashatsi: In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Ibyatumye Habaho: The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Igihe cy'Umushinga: The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Uburyo bw'Imikorere: The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Patente: Hefei High Tech Digital Technology Co., LTD.
Abagize Itsinda: Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang
Abafotoye: Hefei High Tech Digital Technology Co., LTD.