Pupstar Umwirondoro w'Ikirango by Haolai Francis Zhou

Ifeza Amashusho · 2021

Pupstar Umwirondoro w'Ikirango

by Haolai Francis Zhou

Igihembo cya A' Design Award cya Ifeza 2021 in Amashusho
CLIENT: H. Design Studio
Estimated Number of Design Views: 40,031
Verification code 4B9852F8A2 · Verify this award

View at A' Design Award Press Release

Colors

About Pupstar Umwirondoro w'Ikirango

Pupstar ni umwirondoro w'ikirango wakoreweho isosiyete y'ikoranabuhanga ry'ubushakashatsi bw'aho ibintu biherereye hamwe n'igikoresho cyayo cya GPS gikurikirana amatungo. Ikirango kihuza imiterere yoroshye kandi izwi cyane ivuye ku kaguru k'imbwa, mu maso y'imbwa, ku kamenyetso k'ikarita ndetse n'akambi k'ubuyobozi. Aka kamenyetso gahuza amatungo n'ubushakashatsi bw'aho ari mu kimenyetso kimwe kizwi neza. Amabara meza kandi asa neza atanga umwirondoro ijwi ry'ubucuti n'imbaraga. Amakarita y'ubucuruzi, udupapuro tw'amatangazo n'ibindi bikoresho byo kwandika bicapwa ku mpapuro zongera gukoreshwa zifite imiterere itagira ubushyuhe kandi ziremereye. Uburyo bw'ukugaragaza bukoreshwa mu buryo buhuye ku mbuga zikoresha ikoranabuhanga, hagamijwe gufasha ba nyir'amatungo kwirinda kuyabura.

About the Igihembo cya A' Design Award cya Ifeza

Pupstar Umwirondoro w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Pupstar Umwirondoro w'Ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Pupstar Umwirondoro w'Ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Press Kit

Unique Properties: Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
Dimensions & Packaging: The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper.
Tags: Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
Production Technology: Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
Design Challenge: For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
Research: The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
Inspiration: Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
Project Duration: The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
Operation Flow: The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.