Pure Igikorwa Nyamukuru: Ipaki y'Ibicuruzwa by Ouzhu Huang and Qinjie Lu

Pure Igikorwa Nyamukuru: Ipaki y'Ibicuruzwa by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2021

Pure Igikorwa Nyamukuru: Ipaki y'Ibicuruzwa

by Ouzhu Huang and Qinjie Lu

Client: Shenzhen Laika Technology Co., Ltd.

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Colors

The Design

About Pure Igikorwa Nyamukuru: Ipaki y'Ibicuruzwa

Umwandiko w'Igitabo: Pure ni igishushanyo cy'ipaki y'isima ry'amazi ry'inyamaswa zo mu rugo. Ubururu n'umweru ni amabara y'ibanze, aho ubururu bugereranya amazi naho umweru ugereranya isuku. Ishusho z'imiterere ebyiri (2D) z'impande eshanu z'igicuruzwa zicapwa ku gasanduku, bityo abaguzi bakabasha kubona neza imiterere y'igicuruzwa kiri imbere, aho ubu bushushanyo na bwo bukoreshwa nk'imurikagurisha. Ibara ry'ubururu rihinduka buhoro buhoro rigaragaza amazi asukuye kandi atembera neza. Agasanduku gafite ingano ya milimetero 300 ku 210 ku 220, kandi gakozwe mu mpapuro za "news back board" zishashwe icyondo (clay coated), hamwe na "ivory board", urwitwazo rw'amabara adasesekara (matte film), "pearl cotton" n'impapuro z'ubuhanzi.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Pure Igikorwa Nyamukuru: Ipaki y'Ibicuruzwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Pure Igikorwa Nyamukuru: Ipaki y'Ibicuruzwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Pure Igikorwa Nyamukuru: Ipaki y'Ibicuruzwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Dimensions & Packaging: 300 mm x 210 mm x 220 mm
Tags: Pet Product, Water, Pure, Packaging, Blue, White
Production Technology: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
Design Challenge: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
Research: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Inspiration: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
Project Duration: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
Operation Flow: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
Team Members: Ouzhu Huang
Qinjie Lu
Yonjie Fang
Image Credits: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020