S6 Foundry Sisitemu Yo Kwamamaza No Kwiyamamaza na Paul Robb and Moira Bartoloni

Umushinga S6 Foundry Sisitemu Yo Kwamamaza No Kwiyamamaza wa Paul Robb and Moira Bartoloni ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Inyandiko Zisohoka.

IfezaInyandiko Zisohoka· 2021

S6 Foundry Sisitemu Yo Kwamamaza No Kwiyamamaza

na Paul Robb and Moira Bartoloni

Umukiriya: S6 Foundry

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Inyandiko Zisohoka

40,102

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #115652

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye S6 Foundry Sisitemu Yo Kwamamaza No Kwiyamamaza

Ikimenyetso cya S6 Fondasiyo hamwe nigitabo cyakurikiyeho cyikitegererezo cyateguwe kugirango habeho umunezero wimyandikire mishya, uhagarike ikirango imvugo igaragara. Palette nziza kandi yishimye yamabara ashyushye hamwe nururimi rwihariye kandi rutangaje rufata umwuka, rwerekeza kumyandikire gakondo yerekana imurikagurisha rishimishije ryo mu kinyejana cya 1900. Ibishushanyo byakozwe nka kaleidoskopi yimiterere nibintu kugirango habeho icyerekezo gikwiye cyerekana imiterere yibiranga hamwe nicyerekezo gishya cyubucuruzi bwa bespoke.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

S6 Foundry Sisitemu Yo Kwamamaza No Kwiyamamaza ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. S6 Foundry Sisitemu Yo Kwamamaza No Kwiyamamaza biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. S6 Foundry Sisitemu Yo Kwamamaza No Kwiyamamaza ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Ibipimo n'Ipaki: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Ibibazo Fatizo: Font design, Branding, Identity, Type design
Ikoranabuhanga ryo Guteza Imbere: Printed Lithographic CMYK using FSC papers.
Ikibazo cy'Ishusho: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Ubushakashatsi: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Ibyatumye Habaho: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Igihe cy'Umushinga: The project started in April 2020 and is an ongoing project.
Uburyo bw'Imikorere: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Abagize Itsinda: Paul Robb
Moira Bartoloni
Federica Simone
Abafotoye: Paul Robb