Spiderweb Urufunguzo Rwibanze by Mateus Morgan de Aguiar

Spiderweb Urufunguzo Rwibanze by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Zahabu in Amashusho ya Mudasobwa Competition Category.

ZahabuAmashusho ya Mudasobwa· 2021

Spiderweb Urufunguzo Rwibanze

by Mateus Morgan de Aguiar

Client: Morgan Studio

Igihembo cya A' Design Award cya Zahabu Winner in Amashusho ya Mudasobwa Category

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Verified Award Winner

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Colors

The Design

About Spiderweb Urufunguzo Rwibanze

Igitekerezo nyamukuru kwari ugukora ikintu kizana ibitekerezo byose kubicuruzwa, ukoresheje ibintu bike bishoboka kandi ugakora isano ihuza nabantu bagenewe icyarimwe. Urubuga rwerekana kandi gufata inkweto na kamere ye yo mwishyamba, bizana umuntu mubicuruzwa. Umwuka kandi wohereza ikoranabuhanga, rigaragara kuri essence yinkweto hamwe n'akabuto k'ururimi rw'amayobera azana na spider web element nayo igereranya gufata inkweto.

The Recognition

About the Igihembo cya A' Design Award cya Zahabu

Spiderweb Urufunguzo Rwibanze ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Spiderweb Urufunguzo Rwibanze biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Spiderweb Urufunguzo Rwibanze itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando