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Perceived Design Value Ubushakashatsi mu Igenamigambi by Aija Freimane

Perceived Design Value Ubushakashatsi mu Igenamigambi by Aija Freimane is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Serivisi Competition Category.


IcyumaSerivisi· 2021

Perceived Design Value Ubushakashatsi mu Igenamigambi

by Aija Freimane

Client: Aija Freimane

Igihembo cya A' Design Award cy'icyuma Winner in Serivisi Category

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The Design

About Perceived Design Value Ubushakashatsi mu Igenamigambi

Agaciro Kabonwa mu Igenamigambi ni umushinga w'ubushakashatsi bwa nyuma ya PhD (postdoctoral) ku gaciro kongerwaho n'igenamigambi. Ubu bushakashatsi busobanura uburyo agaciro k'igenamigambi kabonwa n'abakoresha mu bisekuru bitanu na mu matsinda ane y'urwego rw'ubukungu n'imibereho. Ibimenyetso by'agaciro kabonwa birasabwa kugira ngo bipimwe kunyurwa, ibyishimo n'ubuzima bwiza nk'ibisubizo bya nyuma byo gukoresha ibicuruzwa na serivisi. Ubu bushakashatsi kandi busobanura inzira y'igenamigambi igizwe n'ibice bitatu (triple design process) ndetse n'igipimo cyo kwisuzuma ku iterambere ry'igenamigambi (self-assessment design maturity matrix). Ibyavuye muri ubu bushakashatsi byasohotse mu gitabo cy'impapuro 89, cyanditswe mu buryo bwa A5. Intego ni ugufasha ibigo by'ubucuruzi, ubuyobozi bw'igihugu, ndetse n'imiryango kubaka umuco wo gukoresha igenamigambi mu buryo buzwi neza kandi bugamije intego runaka.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Perceived Design Value Ubushakashatsi mu Igenamigambi ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Perceived Design Value Ubushakashatsi mu Igenamigambi biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Perceived Design Value Ubushakashatsi mu Igenamigambi yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The postdoctoral research in design clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure satisfaction, happiness, and well-being as end results of product and service usage.
Dimensions & Packaging
Research for Design, The book of the main research results A5, 89 pp. Innovative approach on design's added value from the user perspective by analyzing design's socioeconomic impact from five generations and four socioeconomic class groups.
Tags
Design added value, Design's socieoconomic impact, Design indicators, conditionally subjective value, generations, socioeconomic class groups
Production Technology
The postdoctoral study in Design - new knowledge and theory of design's added value: defined design definition and design among other disciplines, described triple design process, decoded perceived value indicators of design, developed self-assessment design's maturity matrix.
Design Challenge
The challenge was to address the need to measure the socioeconomic impact of design and the role of design alongside other intangible assets in value creation identified by the European Commission. Ideas such as “good design always creates good value” and “design adds value” support the proposition that design impacts society and contributes to the economy but do not provide reliable and evidence-based tools to demonstrate that fact.
Research
The postdoctoral research as the local–global case study clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure cultural and personal satisfaction, happiness, and well-being as end results of product and service usage.
Inspiration
The objective of this research was to decode design added value by identifying aspects that may help businesses, governments, and society apply design more consciously and mindfully to determine the value proposition as a customer-perceived value and total customer benefit.
Project Duration
The project started in October 2017 in Latvia and finished in September 2020 and was financed by the European Regional Development Fund and the Republic of Latvia.
Operation Flow
The defined perceived value indicators of design succeeded in reflecting conditional subjective values and contributed to developing user-centered design-driven businesses by understanding meanings that people feel, sense, and receive when using products and services.
Team Members
Solo research.
Image Credits
Full postdoctoral research "Identification system of Design's socioeconomic impact":
https://01a185bd-defe-4101-9c4c-67cf29c9e773.filesusr.com/ugd/ed7c53_09da1ba5702449b2adc3fabfe02a3e21.pdf

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