Urbaner Ingamba z'Ikirango, Igishushanyo cy'Ipfunyika na Deeeep Creative Lab

Umushinga Urbaner Ingamba z'Ikirango, Igishushanyo cy'Ipfunyika wa Deeeep Creative Lab ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Serivisi.

IfezaSerivisi· 2025

Urbaner Ingamba z'Ikirango, Igishushanyo cy'Ipfunyika

na Deeeep Creative Lab

Umukiriya: Deeeep Creative Lab

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Serivisi

103,627

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #165666

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Urbaner Ingamba z'Ikirango, Igishushanyo cy'Ipfunyika

Urbaner ni ingamba z'ikirango na serivisi z'igicuruzwa cyo kwitunganya ubwanwa cyakorewe isoko ry'Ubuyapani. Izi ngamba zikubiyemo igenamigambi ry'igicuruzwa, urubuga rwa interineti rw'urupapuro rumwe rwihuza n'ibikoresho binyuranye, ipfunyika hamwe n'umuryango wo kuri interineti. Iyi mashini yo kogosha ikoresha moteri n'ibyuma bikarishye bikozwe mu cyuma gikomeye cy'ikaboni nyinshi byakorewe mu Buyapani, kandi ishusho yayo ntoya ituma umuntu ashobora kunoza ubwanwa igihe icyo ari cyo cyose. Ipfunyika ihuza imyandikire inyuranye n'agasanduku k'imbere koroheje gasobanura uko igicuruzwa gikoreshwa. Urbaner igaragaza kwitunganya nk'uburyo bwo kwerekana imyambarire bwite y'umuntu, kandi urubuga ruyobora abasura kuva ku nyungu ya mbere kugeza ku kugura.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Urbaner Ingamba z'Ikirango, Igishushanyo cy'Ipfunyika ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Urbaner Ingamba z'Ikirango, Igishushanyo cy'Ipfunyika biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Urbaner Ingamba z'Ikirango, Igishushanyo cy'Ipfunyika ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Ibipimo n'Ipaki: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Ibibazo Fatizo: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Ikoranabuhanga ryo Guteza Imbere: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Ikibazo cy'Ishusho: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Ubushakashatsi: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Ibyatumye Habaho: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Igihe cy'Umushinga: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Uburyo bw'Imikorere: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Abagize Itsinda: Deeeep Creative LAB
Abafotoye: Deeeep Creative LAB,URBANER,2024