Professor Watermelon Primary Function: Ipfundikizo ry'Umuti wo Kwuhagira mu Kanwa by Gaowei Xin, Cui Peng and Fengqi Qiao

Professor Watermelon Primary Function: Ipfundikizo ry'Umuti wo Kwuhagira mu Kanwa by Gaowei Xin, Cui Peng and Fengqi Qiao is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2021

Professor Watermelon Primary Function: Ipfundikizo ry'Umuti wo Kwuhagira mu Kanwa

by Gaowei Xin, Cui Peng and Fengqi Qiao

Client: Shandong Veikao Advertising Co., Ltd

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Professor Watermelon Primary Function: Ipfundikizo ry'Umuti wo Kwuhagira mu Kanwa

Book Text: Professor Watermelon ni igishushanyo cy'ipfundikizo ry'umuti wo kwuhagira mu kanwa cyakozwe ku bakiriya b'urubyiruko. Amacupa akozwe mu bikoresho bya PET bishobora kubora, naho utumenyetso dushyirwaho hakoreshejwe impapuro zidasanzwe hifashishijwe ikoranabuhanga rya spot color. Icupa rinini rifite ubushobozi bwa mililitiro 550 kandi rifite igipfundikizo cyo hanze cyihariye cyanditsweho ubuso bw'ubushobozi, ku buryo umuti wo kwuhagira ushobora gupimwa no gusukwa nta gukoranaho. Hari n'icupa rito rya mililitiro 100 ryatanzwe ku bagenzi. Icupa rito rishobora kongera kuzuzwa uhereye ku cupa rinini rikongera gukoreshwa. Isura yose ni yoroshye kandi ngufi.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Professor Watermelon Primary Function: Ipfundikizo ry'Umuti wo Kwuhagira mu Kanwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Professor Watermelon Primary Function: Ipfundikizo ry'Umuti wo Kwuhagira mu Kanwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Professor Watermelon Primary Function: Ipfundikizo ry'Umuti wo Kwuhagira mu Kanwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a mouthwash package designed for young people. It adopts environmental friendly and degradable pet new materials. The outer cover with capacity scale is designed separately for large bottle mouthwash, which makes it more hygienic for consumers to pour into the outer cover when using. At the same time, a 100ml small bottle is developed, so that consumers can pour large bottle mouthwash into small bottle, which is convenient for business trip.
Dimensions & Packaging: Large bottle of mouthwash: width (62mm) x height (235mm), bottle capacity 550ml
Small bottle of mouthwash: width (53mm) x height (72mm), bottle capacity 100ml
Tags: Mouthwash packaging, innovation, environmental protection, mold, Veikao
Production Technology: The packaging of the product is made of environmental friendly and degradable new pet material, and the label of the bottle body is printed with special paper and spot color technology.
Design Challenge: At the same time, the development of the model and the calculation of the capacity can facilitate the use and portability of consumers.
Research: Through the Internet big data, we found that young people are the main buyers of mouthwash. Young people like products that are more concise, environmentally friendly and portable. They think about the characteristics that young consumers pay attention to in the design. The whole product is simple and fashionable, with environmental protection and portability
Inspiration: The structure of mouthwash products on the market is rigid and bulky, which is not in line with the aesthetic of young people on the Internet. It is very unsanitary to drink the mouthwash directly when using the products on the market. The large bottle has a separate cover with a capacity scale, which will not cause secondary pollution. At the same time, there is no small capacity bottle on the market. Designers have developed a 100ml small bottle, which is convenient for consumption and carrying.
Project Duration: The project will be launched in October 2020 and completed within three months. The design is completed in Jinan and the production is in Guilin.
Operation Flow: The new product packaging innovation is more simple and environmentally friendly. At the same time, the outer cover of the large bottle can be used as a small container, which is marked with the capacity scale, so that consumers can use it more accurately and will not cause the secondary pollution of the mouthwash. The small bottle design is that when the mouthwash is used up, the liquid in the large bottle can be poured into the small bottle, which is convenient for consumers to travel, easy to carry, and the small bottle can be reused.
Team Members: Designer：
Gaowei Xin,
Cui Peng,
Fengqi Qiao
Image Credits: Xin Gaowei, 2020.