Family Series Igikorwa Nyamukuru: Ipaki ya Baijiu by Mason Wang

Family Series Igikorwa Nyamukuru: Ipaki ya Baijiu by Mason Wang is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2021

Family Series Igikorwa Nyamukuru: Ipaki ya Baijiu

by Mason Wang

Client: Gui Brewery Co., Ltd.

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner

Verify Award Status for #117380

View at A' Design Award Press Release Award Badge

Colors

The Design

About Family Series Igikorwa Nyamukuru: Ipaki ya Baijiu

Umwandiko w'Igitabo: Family Series ni igishushanyo cy'ipaki y'inzoga ya Baijiu ifite uburyohe bwa maotai, byakozwe hagamijwe ibintu bine by'ingenzi mu buzima bw'umuco gakondo w'Abashinwa: ubukwe, kuvuka, isabukuru y'amavuko, no kuzamurwa mu ntera. Buri paki ikoresha amabara y'umutuku n'umuhondo/zahabu, amabara ajyanye no kwizihiza n'ubwiza. Ibishushanyo birimo luan na feng bijyanye n'ubukwe, kylin ijyanye n'abana, ifi ya carp n'idragoni ya zahabu bijyanye no kuzamurwa mu ntera y'akazi, hamwe n'igiti cya pine n'inyoni y'umweru (crane) bijyanye no kubaho igihe kirekire. Ibice by'icupa by'imisusire byakozwe mu icyuma cya zinc alloy gishushanyweho ku buryo bugaragara (relief effect) kandi byuzuyemo zahabu. Isunika rigizwe n'ibice bibiri risenyuka igihe rifunguwe, bigafasha kwirinda ubuhimbanyi.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Family Series Igikorwa Nyamukuru: Ipaki ya Baijiu ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Family Series Igikorwa Nyamukuru: Ipaki ya Baijiu biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Family Series Igikorwa Nyamukuru: Ipaki ya Baijiu ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
Dimensions & Packaging: Width 105mm x Depth 105mm x Height 260mm
Tags: Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
Production Technology: 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery.
Design Challenge: The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Research: When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
Inspiration: The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
Project Duration: This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
Operation Flow: Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
Team Members: Wuhan Pufan Advertising Co., Ltd