Jincaitou Primary Function: Ipfundikizwa rya Baijiu na Yiyang Liu

Umushinga Jincaitou Primary Function: Ipfundikizwa rya Baijiu wa Yiyang Liu ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2021

Jincaitou Primary Function: Ipfundikizwa rya Baijiu

na Yiyang Liu

Umukiriya: Gui Brewery Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

26,201

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #117381

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Jincaitou Primary Function: Ipfundikizwa rya Baijiu

Jincaitou ni igishushanyo mbonera cy'ipfundikizwa ry'urutonde rw'inzoga za baijiu z'Abashinwa. Ikanda gukorwa mu bikoresho byemewe ku biribwa, kandi ishusho yayo ihuza icapa rigezweho rya decal n'ubuhanga bwa kera bw'irangi rya enamel. Imbere y'ipaki hagaragaza intare ibyina, ruyi ya jade na inseke, ibimenyetso bitatu bifitanye isano n'amahirwe meza mu muco w'Abashinwa. Inyuma hagaragaza amashusho yasize irangi y'inzira yo gukora inzoga, kuva ku gutanga no guteka kugeza ku gusembura no kunyunyuza. Ipaki ifite ubunini bwa milimetero 105 na 105 na 260 kandi ikoresha uburyo bwo gukora bugezweho bugabanya ibiciro.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Jincaitou Primary Function: Ipfundikizwa rya Baijiu ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Jincaitou Primary Function: Ipfundikizwa rya Baijiu biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Jincaitou Primary Function: Ipfundikizwa rya Baijiu ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Ibipimo n'Ipaki: Width 105mm x Depth 105mm x Height 260mm
Ibibazo Fatizo: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Ikoranabuhanga ryo Guteza Imbere: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Ikibazo cy'Ishusho: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Ubushakashatsi: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Ibyatumye Habaho: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Igihe cy'Umushinga: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Uburyo bw'Imikorere: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Abagize Itsinda: Yiyang Liu