Better than Perfect Ikinyamakuru by Gerhard Kirchschlaeger

Better than Perfect Ikinyamakuru by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Inyandiko Zisohoka Competition Category.

BuronzeInyandiko Zisohoka· 2021

Better than Perfect Ikinyamakuru

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

Igihembo cya A' Design Award cya Buronze Winner in Inyandiko Zisohoka Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Ikinyamakuru

Better than Perfect ni ikinyamakuru cy'ibiryo gihindura blog yo ku mbuga za interineti ku byerekeye ibiryo ikaba ikinyamakuru gicapwe. Amafunguro yatunganijwe akaba ari ibishya ariko byoroshye, kandi buri funguro rigaragara ku mapaji abiri ahuriye hamwe rifite amafoto manini n'imiterere y'inyuguti zibonetse neza kandi zifite ubuzima. Igishushanyo gikoresha umwanya utuzuye munini kandi gicagagura imico isanzwe yo kureba kugira ngo hashyirweho umuvuduko mu jisho. Iki kinyamakuru gifite ingano ya santimetero 22 na 31, kandi gifite amapaji 32. Hakoreshejwe impapuro za birch zongeye gukoreshwa (recycled), icapa rya digitale, n'uburyo bwo kudoda hamwe n'urudodo. Urutonde rw'ibikoresho by'amafunguro rufunga iki kinyamakuru kandi rushobora no gukoreshwa nk'urutonde rwo kugura ibintu.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Better than Perfect Ikinyamakuru ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Better than Perfect Ikinyamakuru biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Better than Perfect Ikinyamakuru ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger