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BonBonne Nuit Igipfundikizo cy'Ibuki na Ka Wai Tsun

Umushinga BonBonne Nuit Igipfundikizo cy'Ibuki wa Ka Wai Tsun ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.


IcyumaIpaki· 2021

BonBonne Nuit Igipfundikizo cy'Ibuki

na Ka Wai Tsun

Umukiriya: Ka Wai (Rae), Tsun

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #118219

Amabara

Imigereranyo

Ibyerekeye BonBonne Nuit Igipfundikizo cy'Ibuki

BonBonne Nuit ni urukurikirane rw'imigenzurire y'ibipaki by'ibuki. Izina rikubiyemo amagambo abiri y'Igifaransa, "bon bon" bisobanura ibuki, na "bonne nuit" bisobanura ijoro ryiza. Igitekerezo gitumira abaguzi kugerageza inzozi zabo bwite bagenzura. Ibipaki bikoresha uburyo bw'ivanga rihuza ibintu bitangaje bidasanzwe (surrealistic). Kubera ko inzozi zigenzurwa, inkuru iri kuri buri gipaki isobanura icyifuzo abantu bakunze kugira. Amazina y'ibicuruzwa afite igitekerezo agamije gutera imbaraga mu bwenge kugira ngo hazamo ifoto z'ibintu bikangura ubwenge. Uru rukurikirane rurimo amasashe atatu, uduseke duto dufite imiterere y'ikizingo tuduto tugera ku gatatu, n'amasanduku abiri asukuye afite intoki zo kwifashisha.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

BonBonne Nuit Igipfundikizo cy'Ibuki ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. BonBonne Nuit Igipfundikizo cy'Ibuki biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. BonBonne Nuit Igipfundikizo cy'Ibuki yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe
In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Ibipimo n'Ipaki
Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Ibibazo Fatizo
Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Ikoranabuhanga ryo Guteza Imbere
To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Ikibazo cy'Ishusho
The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Ubushakashatsi
During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Ibyatumye Habaho
There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Igihe cy'Umushinga
BonBonne Nuit was created and finished in March 2020 in Vancouver.
Uburyo bw'Imikorere
Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patente
Copyrights belong to Ka Wai (Rae) Tsun, 2020.

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