360 Design Budapest Umurimo w'Ibanze: Igurisha Ryunze Ubwoko Bubiri by Hungarian Fashion and Design Agency

360 Design Budapest Umurimo w'Ibanze: Igurisha Ryunze Ubwoko Bubiri by Hungarian Fashion and Design Agency is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Ibikorwa Competition Category.

BuronzeIbikorwa· 2021

360 Design Budapest Umurimo w'Ibanze: Igurisha Ryunze Ubwoko Bubiri

by Hungarian Fashion and Design Agency

Client: Hungarian Fashion & Design Agency

Igihembo cya A' Design Award cya Buronze Winner in Ibikorwa Category

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The Design

About 360 Design Budapest Umurimo w'Ibanze: Igurisha Ryunze Ubwoko Bubiri

Icyandiko cy'Igitabo: 360 Design Budapest ni igurisha ryunze ubwoko bubiri ryerekana ubugeni bugezweho bwa none bwo mu Hungariya n'Uburayi bwo Hagati. Igurisha ryifatika ryafataga umwanya wubatswe by'umwihariko ungana na metero kare 265, wagabanyijemo agace ko kwiyandikisha no kwakira abashyitsi, umwanya w'itangazamakuru ufite amashusho manini yo kwerekana ibiganiro byanditswe, n'uduce dutatu two kwerekana ibintu byatoranyijwe. Urubuga rw'ikoranabuhanga rusa n'umwanya wubatswe kandi rushobora gusurwa uhereye ahantu iyo ari ho hose. Amaso y'ikoranabuhanga rya kure (virtual reality) yari ahari yahujije ibyo byanya bibiri. Verisiyo y'ikoranabuhanga yongera igihe n'ubugari bw'uko igitaramo kigera ku bantu benshi.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

360 Design Budapest Umurimo w'Ibanze: Igurisha Ryunze Ubwoko Bubiri ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. 360 Design Budapest Umurimo w'Ibanze: Igurisha Ryunze Ubwoko Bubiri biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. 360 Design Budapest Umurimo w'Ibanze: Igurisha Ryunze Ubwoko Bubiri ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Last October 360 Design Budapest opened its virtual and physical doors to visitors. The uniqueness of the exhibition is its phygital nature, allowing the organizer - despite the current pandemic situation - to successfully deliver a regional-scale event and to provide the public to visit the exhibition both offline and online. On the digital platform of the exhibition, the visitors can walk through the exhibition space - just like they were visiting the built exhibiton that took place last October - and admire the work of Hungarian contemporary designers, but also to visit the regional exhibition - as a perfect mirror of the physical exhibiton.
Dimensions & Packaging: The physical exhibition took place in a custom-made space of 265 m2, that has been divided into 5 main sections: Registration and welcome area, media space to show the pre-registered roundtable discussions on giant screens, and 3 exhibition spaces dedicated to the artworks following the concept of the event. The digital exhibition space represents an extension of the physical space, and was conceived in a way that it is the exact mirror image of the physically built space.
Tags: phygital, hfdadesign, 360DesignBudapest, 360dbp, exhibition, digital platform, hfdagency
Production Technology: For the digital platform of the event, upon choosing the digital solution, it was a key element to make sure that those who are visiting only the digital platform have the same real experience as t they were walking in the physically built space. Also, on site at the offline exhibition it was crucial to link the physical space with the digital thanks to the VR glasses available on spot.
Design Challenge: The main challenge was to deliver a regional-scale event even despite the current pandemic restrictions, to find a format that would be available both offline and online to reach the same amount of people. At the offline exhibition, the main challenge was to ensure the safety of our visitors and exhibitors. By the digital expansion of the physical exhibition, we were able to create an opportunity to present the works of talented designers extensively and safely, even in the midst of the virus situation. Part of the concept was to point out how physical and digital spaces can be mashed together. This digital platform dedicated to the event enables everyone to view the exhibition online regardless of geographical distance, so if someone missed to visit the physical exhibition, they will always have the opportunity to walk in the digital space to admire the creations.
Research: Due to the pandemic situation the Hungarian Fashion & Design Agency was urged to create an event with new and unique solutions to establish the same value and standard as if there were no crisis situation at all and to keep the same accessibility of the exhibition despite the situation. The agency brought this exhibition to life with very irregular circumstances, but still wanted to keep its meaning – how we can implement these contemporary creations into the everyday lives of the general public. The uniqueness of the exhibition laid upon the fact of its both digital and physical nature to create something hybrid, something completely new. It was a challenge for the organizer to reach the same amount of audience but also to make sure to keep a safe environment for them while still keeping the numbers that were originally planned.
Inspiration: 360 Design Budapest was aiming to showcase the present state of the Hungarian design industry alongside the role of design in our everyday lives. The event displays designers of the Hungarian and regional design scene, who work on the highest standards, highlighting also through this high-value selection that Hungarian and Central European is indeed world class. The physical exhibition was hosted in a custom-made exhibition space where the selected designer objects were presented in three main areas.
Project Duration: The preparations of 360 Design Budapest started early May, 2020 and needed constant review due to the pandemic situation. The exhibiton opened its physical and digital doors on 8 October 2020 in Budapest, in a location custom-made for the event. Although the former one only lasted for 3 whole days, the digital platform is still available to visit to this day.
Operation Flow: Participant engagement was insured, since all three days the physical exhibition was open, it attracted visitors to maximal capacity. Additionally, the visitors of the physical exhibition could experience the digital space using the VR glasses that were placed on the spot. Thanks to the digital platform of the event, the exhibition can still be visited by everyone, regardless their geographical location. Not only it enables to reach even more design-minded people but also helps to extend the duration of the event. Also, it is a perfect tool to reach people who would have visited the physical exhibition under normal circumstances but who decided to stay away due to the pandemic.
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