Tokinone Igikoresho cy'Ibiryo by Toshiki Okada

Tokinone Igikoresho cy'Ibiryo by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2021

Tokinone Igikoresho cy'Ibiryo

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Tokinone Igikoresho cy'Ibiryo

Tokinone ni igishushanyo cy'ipaki ya Dorayaki, agatabo gakundwa mu buryo gakondo bw'Ubuyapani, gakorwa hagati y'ibisukari by'ibinyampeke bibiri hashyizwemo ubugoro bw'ibinyamisogwe. Ubwoko bwa Tokinone bwongeraho amavuta ya kirimi n'imisogwe nk'iy'imbuto n'icyayi gitoya. Imiterere ikoresha amabara arindwi, rimwe kuri buri musogwe, hamwe n'imisusire itunguranye igaragaza ubunini bworoshye. Amabara n'imiterere bihuza ibigezweho n'ibishaje, indangagaciro z'Ubuyapani n'iz'Uburayi. Agasanduku gakozwe mu mpapuro z'umusaruro mwiza zidacana, zihuye n'ubunini bw'agatabo. Buri gitabo kihabwa umwanya uhagije mu kasanduku. Ibice byose ni impapuro zisubirwamo kandi zishobora gupfundikwa neza nyuma yo gukoreshwa.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Tokinone Igikoresho cy'Ibiryo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Tokinone Igikoresho cy'Ibiryo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Tokinone Igikoresho cy'Ibiryo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Dimensions & Packaging: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Tags: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Production Technology: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Design Challenge: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Research: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Inspiration: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Project Duration: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Operation Flow: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Team Members: Brand Manager:Masahito Nunome
Image Credits: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019